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Computer Consulting - Marketing Plan Term Paper

Where do you live? A city with more than 500.000 people city between 500.000-200.000 people city between 200.000-50.000 people

In the countryside

10.Which is your monthly income?

Under 1.000$

Between 1.000-3.000$

Between 3.000-10.000$

Over 10.000$

11. Which are your hobbies?

A a) Travelling b) Sports c) Reading

Results:

As I have predicted, the greatest part of the Cosmopolitan's readers (80%), are of ages between 20 and 35 years, most of whom (55%) are rather students or part of the upper class of the society. Moreover, 75% of them read the magasine regularly and only 25% occasionally, and more than 70% consider that this format is preferable for the magasine and 30% say that there are too many commercials.

Therefore, what it seems to be obvious is that Cosmopolitan has succeeded to be actual, active and atractive"; in my opinion, the magasine has two choices:one of them is to focus solely on the readers with ages between 20 and 35 years or, a second sollution, to publish articles which can be accessible to all the women, no matter their age and proffession. On the other hand, when taking this into consideration it should be kept in mind that Cosmopolitan" is the most popular magazine among the young females (our study itself proves this, since 80% of the interwied persons read the magazine regularly).

Position Matrix:

Atractiveness the magasine has exclusive interviews with the stars it appears quite often (one...

Besides these, the fashion pages should be improved as well, meaning to present clothes for all ages.
This strategy would make sense, in my opinion, because in this way every female would benefit from a cosmo attitude" and would find in Cosmopolitan" a trustful guide for everyday life.

Bibliography

WELCH Susan and Rebekah Herrick, "Women and minorities in the United States," New York:Praeger, pp. 1985

Rory O'BRIEN, "Normative vs. Empirical theory and Method," New York, new York American library, 1981 www.cosmopolitan.com www.elle.com

J.P. GUILFORD, 'Psychometric Methods," McGraw-Hill, New York, 1954

E. GUMMERSSON, Relationship Marketing," Macmillan Publishing Company, new York, 1993 case study conducted in Sacramento, California, in the period 10.19.2006-10.22.2006

Slogan at www.cosmopolitan.com

Ibidem 2

Sources used in this document:
Bibliography

WELCH Susan and Rebekah Herrick, "Women and minorities in the United States," New York:Praeger, pp. 1985

Rory O'BRIEN, "Normative vs. Empirical theory and Method," New York, new York American library, 1981 www.cosmopolitan.com www.elle.com

J.P. GUILFORD, 'Psychometric Methods," McGraw-Hill, New York, 1954

E. GUMMERSSON, Relationship Marketing," Macmillan Publishing Company, new York, 1993 case study conducted in Sacramento, California, in the period 10.19.2006-10.22.2006
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