272). However, the authors do not include a counterbalance to such arguments -- longer seasons also can result in viewer attrition of interest, the competition from other sports beginning while the season sprawls on, and the anger of fans if they feel that their team has been unfairly treated by new rules.
The authors do acknowledge there are also psychological facilitators of interest in sports besides win-loss competition, and could have treated this critical issue with greater depth. The hope that the underdog will triumph can create a psychological perception of competition that occasionally, as in the case of the recent SuperBowl between the undefeated New England Patriots and the New York Giants, is substantiated in fact, especially in the selective memory of sports fans (Sanderson & Siegfried, 2003, p. 261). The local desire to have a winning team and fan loyalty will also factor into the success of creating a popular if not a winning team, as can player preferences for certain teams (Sanderson & Siegfried, 2003, p. 263). Some communities may be welcoming of sports facilities within their midst, just as some fans are more tolerant of losing or winning all of the time, depending on their relationship with a team or player. These feelings may exist, regardless of the season's competitive nature.
Another problem with attempting to institute controls upon the system is the volatile nature of any competitive balance no matter how monopolistic, given the short career spans of even the most durable athletes and the fluidity of team membership. Controls that work in one market may not be necessary, or work against competition, ten years later. The authors view baseball as a fixed industry, much like the auto industry, for all of their stress on the special nature of its competition They also seem to overstate their case: "Of the many contemporary controversies in baseball -- ticket prices, owners' financial losses, contentious labor-management disputes, the level and rate of growth of players' salaries, among others -- the one that has arguably received the most attention recently...
The impact of the UEFA implementation of the Fair Play Financial Regulations could have a ripple effect that hurts soccer teams around the globe. The Zimbalist article entitled, "Sport as Business" (2003) also brings up a good point about the socialization of sports leagues. Before the UEFA regulations take effect, the league operates in a relatively capitalist manner. Certainly many of the monetary imbalances that exist are not readily apparent
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