Business Studies
Competitive Analysis for the Bean
Before opening a coffee shop, called The Bean, at the Yokosuka Naval Station, Japan, it is necessary to consider the competitive environment. A competitive analysis looks at the competition that exists within the proposed market, this requires the identification and consideration of the types of firms and products that 'The Bean' will need to effectively compete with if the venture is to be successful. The competition may be divided into different types of competition; the first category will direct competition, firms that are seeking to compete in the same market with the same, or a very similar product. Firms that are competing for the same market, with a differentiated product will also provide competition. It may also be argued that the firm will also compete with companies that provide a different product, but satisfies the same customer needs (substitute products) (Mintzberg et al., 2011).
As The Bean will provide an American coffee shop experience, the direct competition which provides similar experience includes firms such as Starbucks and Doutor Coffee. Starbucks is a well know iconic U.S. brand, which is well-known in Japan, having entered the market in 1995 (Schultz, 2011), with a cafe in Yokosuka since 2004 (Montgomery, 2004). Starbucks offers a range of different gourmet coffees which are all roasted and ground in-house. Products in the stores include coffees such as latte, cappuccino and espresso, with the ability to customize the coffee to personal tastes with the addition of different flavored syrups, such as caramel,...
As it has been mentioned throughout the previous sections, the literature review represents the research conducted through secondary sources. The information is divided into six distinct sub-sections as follows: 2.1. Consumer behaviour 2.2. Maslow's hierarchy of needs 2.3. The product brand 2.4. Elements in the coffee purchase decision 2.5. The coffee industry and the coffee market in Thailand 2.6. The ability of advertising and marketing to stimulate coffee purchase 2.1. Consumer behaviour Customer behaviour can be understood
Financial Research Report Rationale for choosing the company for which to invest Great Leadership Brand Name Growth and Expansion Market Dominance Starbucks Corporation Delivery Service Diversification of Menu Items Significant Growth Profile of the Investor for which Starbucks Corporation May Be a Fit Ratio analysis Current Ratio Quick Ratio Earnings per Share Stock price analysis Stock Valuation Estimated Beta of Starbucks Estimated Expected Return of Starbucks using Capital Asset Pricing Method Current Stock Price of Starbucks FINANCIAL RESEARCH REPORT FINANCIAL RESEARCH REPORT Financial Research Report The company selected and considered as an
Antigua Guatemala Coffee Antigua Guatemala International (AGI) will be a manufacturer and exporter of Guatemalan coffee to Japan and the global. AGI will use a new system in the food and beverage industry to offer Antigua Guatemala coffee in a time-efficient and convenient way. AGI will provide vendors, retailers, and cafes with the ability to buy freshly brewed Antigua Guatemala coffee. It will be a high quality option to the institutional
Featuring an Analysis of a Corporation Starbucks Company Analysis In the year 1971, Starbucks opened its first store in Seattle's Pike Place Market. At the time, it engaged in selling ground beans over a small counter. In addition, the location was an open-air market, and its beginning, was more or less similar to a hobby. The friends, who started the now renowned global company, were not profit oriented. However, the joining
Financial Statement Analysis The following is an equity research report on Starbucks. The company competes primarily in the quick service food industry, where it holds the #5 market share in the United States, and #1 in its segment of coffee (QSR Magazine, 2011). The company had revenues last fiscal year (ended 10/2/11) of $11.7 billion and net income of $1.245 billion. The current stock price is $43.91, which gives the company
Organizational Environment Starbucks In-depth Analysis of Organizational Environment - Starbucks Starbucks Organizational Culture and Environment Global Perspectives of Starbucks Social Responsibility embraced by Starbucks Starbucks Planning Process Decision Making Process of Starbucks Starbucks Corporate Strategy Organizational Structure of Starbucks Starbucks uses a mechanistic structure as a contemporary design Starbucks Organizational Culture and Environment Starbucks Corporation is considered as one of the leading coffee house chains that offer best quality coffee to its customers. This retail corporation is based in the United
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