¶ … Strategic Management
Kudler Fine Foods
as a whole has grown more and more sophisticated about food: demand for international foods (including organic and specialty items) has grown exponentially in recent decades. Much like Whole Foods and HEB, Kudler markets to a large target audience but offers a very specific range of products. Kudler is not like, for example, a vegetarian restaurant that solely caters to vegetarians. It offers many foods spanning from wine to cheese to fresh fruits and vegetables that foodies with many different palates can enjoy. It has a niche marketing strategy in the sense that it does not offer a wide variety of products. There are few standard processed foods like Oreos and sweet cereals at the store: the packaged foods that are offered tend to be imported goods.
Competing solely on price alone (which Kudler does not) is seldom thought to be an effective strategy, given that this leads to price wars which substantially drive down the prices of all players in the industry. Only stores which can sell at a very high volume and have close relationships with suppliers such as Wal-Mart have been able to parlay price into their primary means of generating...
Even if not organic, they have the sustainability marketing advantage of being positioned as more 'local' Competition Internationally, there is a great deal of competition in the international organic wine market. Germany has made a substantial investment in growing its product, and the German government was one of the first to invest in organic wine production, followed by France, Spain, and the United Kingdom (Worldwide organic wine consumption on increase, 2010,
Kudler Fine Foods Marketing Analysis Kudler Fine Foods has made significant progress within a few short years. The small business was able to open two new locations to expand their gourmet food retail outlets. With the expansion of a catering division in the horizon as well, it has come time for Kudler Fine Foods to reevaluate their marketing strategies. The company will use the 4P method as the basis for their marketing
Kudler's advertising and marketing in its present form is through the Easter and Thanksgiving holidays with the local newspaper flyers every month. Marketing is a key component of a successful business and KFF should consider different methods of involving the community. For example, television advertising, Internet, radio stations and more promotions are viable. Secondly, employees must be sufficient time for KFF to obtain benefits. Many organizations have begun to
Kudler Fine Foods was created in an effort to provide high quality products to customers in the southern part of California. It offers clients a wide selection of specialty food products, including everything from baked goods to fresh produce and refined wines. "Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true" (Website
Kudler Fine Foods How does the organization compete in the marketplace? What are the strengths and weaknesses of the firm? Kudler Fine Foods Company is dedicated to providing quality products and services to its customers. It is unique in the manner in which it delivers its products and assortments to consumers. For instance, the company stocks highly valuable gourmet products that are highly demanded by consumers. These products are unique as they
Kudler Fine Foods: Problem Statement Kudler Fine Foods is a company which provides gourmet style groceries and catering services to the local markets. KFF's primary vision is to be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses and wine."(University of Phoenix, 2010, p. 3). Although Kudler Fine Foods has managed to succeed as a small company, they can't benefit from the
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