Advertisements for the Same Product
Advertisement is basically a one-way communication means that is geared towards informing probable customers regarding a product and/or service and how and where to find the product and/or service. Advertisements usually contain a persuasive message through an identified sponsor. The purpose of the identified sponsor is non-personal promotion of a company's products and/or services to probable customers. In most cases, medium and large companies use advertisements to promote their products and/or services while focusing on creating assumption among customers that will lead to purchase. While companies use advertisements to market their product and/or services, advertisements of the same product may vary depending on various factors. This difference is characterized by varying language, images, and sounds that focus on making the product desirable and appealing.
Considerations When Designing Advertisements
Generally, big companies or businesses utilize advertisements in attempts to reach markets and target audience through product appeal. Advertisements are basically part of daily life given the prevalence of adverts across television, radio, and newspapers among others. Companies and businesses create adverts that are specifically targeted to appeal to certain groups of people or niche markets. In addition to spending a huge amount of money researching where the target audience is, they also focus on ensuring that the appropriate communication channel is used to promote the product and/or service.
One of the most important considerations for advertisements is ensuring that they are appealing and attractive to potential customers. This implies that the ads must be eye-catching and stylish in order to be attractive. The need for eye-catching and stylish advertisements is because these companies are also in competition with others for the same products. The second important consideration when designing advertisements is ensuring that the language, images, and sounds contribute to the general message of making the product and/or service attractive and appealing to potential customers. Therefore, the outlook of the advert and the overall message are two important considerations when designing advertisements for a product and/or service.
Comparison of Two Advertisements
As previously mentioned, two or more advertisements of a similar product tend to be very different with regards to images, sounds, and language. The differences in the outlook and message are fueled by the differences in the target audience and attempt to persuade as many potential customers as possible. An example of the differences in the advertisements of similar products is Hugo Boss's WOMAN and Revlon's Charlie Sunshine. These products are fragrances that are manufactured by two different companies and relatively geared towards the same target audience. WOMAN is basically a new product of fragrances that Hugo Boss is adding to its existing product line. In contrast, Charlie Sunshine is a juicy citrus scent of summer or fragrance being added to Revlon's product line. There are various brands of Charlie Sunshine fragrances including grapefruit, green notes, mandarin, lemon, sandalwood, and pear.
Since WOMAN is a new line of fragrance being in traduced to the market, Hugo Boss has designed the advertisement for this product in a manner that seeks to persuade and appeal to the target audience and market. Hugo Boss has used a model in the advertisement for this new product that is being added to its line of fragrances. The model in WOMAN's advertisement is wearing a suit, which creates and impression or assumption that she is a working class or business woman. The model's suit portrays a very different aspect and kind of working woman since it is low cut and sexy, which is relatively different to the conventional suits that working women wear.
Despite appearing different from working women, the model used in the advertisement is seemingly very confident. Her look portrays a woman who can achieve everything she wants or obtain nearly everything in an effective rather than in an uncontrollable way. This implies that the model would be attractive to both men and women who would want to be with her since they would not feel intimidated or belittled. The confidence portrayed by the model in the advertisement is also evident in her posture, which also shows that she is relatively easy-going. For instance, the model looks very relaxed by crossing her arms and has a smile that appears to be flirting. This posture signifies a relaxed rather than impatient person, which is not only a reflection of confidence but also an attractive characteristic of the advert.
The most notable characteristic...
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