¶ … company or organization can survive without comprehending the complexity of communications needs. Several years of professional experience in marketing and business communications prepared me for the challenges inherent in the development and implementation of effective communication strategies. It is my ability to analyze, strategize, and foresee the needs of a company or organization that led me to rewarding positions in marketing and communications. Yet a need to update my skill set and advance my career prompts me to apply for the Master of Science in Strategic Communications at Columbia University. My goals in becoming a strategic communications leader or executive can be met with the credentials of the program. The creative, analytical, and problem-solving skills I glean from the coursework will enable me to effectively help businesses to succeed. Strategic communications and effective...
My job as Assistant Account Executive first introduced me to the particulars of the marketing and advertising industries. This paved my way for future employment as Senior Account Manager and team leader, during which I practiced consulting and business to client communications. I was also able to experiment with marketing research, something that tempts me as a focus for future study. Collaboration both with fellow account executives and with clients led me to an appreciation for the intricacies of professional communications. Business communications proved to be challenging and rewarding; currently I am a Global Marketing Communications Associate for an Internet corporation. My current duties include management of multiple accounts and projects as well as optimizing all forms of communications. I write, edit, and prepare…Organizational Behavior - Communication How are new technologies affecting the way we manage & communicate? Technology will continue to exist so long as people continue to exist. In fact, the methods of forming tools are taken as the principal confirmation of the commencement of human culture. In general, technology has been a dominant force in the growth of civilization, especially so as its connection with science has been forged. (Chapter 3: The
Yet, they do exist and can once again be said that the eight stage process has its roots in the theories enounced by John M. Ivancevich, Robert Konopaske and Michael T. Matteson. Throughout the book for instance, the three authors discuss organizational behavior aspects such as communications or conflict, which could easily interfere with the change process. To take one step forward however, the editing team also argues that
Organization Behavior Ethics in Marketing Ethics of Marketing Ethics in Marketing In order to realize themselves as socially responsible corporate entities, business organizations have to maintain a sound ethical track record in every aspect of their business (Arnold 2009). They have to formulate their business policies and strategies in such a fashion that no societal values are exploited and no human being is harmed in any way (Crane & Matten 2007). It is essential
Leadership, according to La Monica (1938), is when a person has authority that is recognized by others, and the person has followers/subordinates under them, who believe that the person will assist them in attaining certain goals (carrying out specific objectives for the followers). Furthermore, anyone that is willing to assist and help others could be referred to as a leader (p.8) Leaders see what others do not Most leaders have
Restructuring of First Bank Family enterprise, First Bank, has, for three decades, been the town's only bank. Mr. First, the founder, originally instituted it as a little loaning shop; the small business grew larger, turning into the town's sole financial services organization. It provided small loans and over-the-counter cash facilities to clients. The town's growth, however, has led to a tremendous increase in the bank's client base, challenging the current operational
Learning Organization Critically reflect on your organizational context (procurement department) and how it contributes to or hinders a learning organization Enhancing Individual Learning at the Procurement Department Unlike traditional organizations, which were static, organizations are becoming dynamic with the consistent changes that are taking place in the market, and in order to take a competitive advantage constant learning is essential. This has formed the basis for a learning organization, whose idea is to
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