This will not only help the company to attract the youth market, but even older demographics are active in the social media realm. In addition, social media is almost free, and provides great exposure to the brand for the price.
Integrated Marketing Program
Avon's marketing program at present is only moderately integrated. The company leaves much of the marketing to its representatives in order to facilitate its pursuit of a cost leadership strategy. However, some company-wide initiatives would help to grow the brand and advances in technology -- primarily through the use of the company website as a conduit to guide new business to its representatives -- would support the ANEW product and the Avon brand immensely. That Avon two of three out of the recommended channels have little cost associated with them should encourage Avon to increase the level of marketing integration.
The present level of integration leaves too much to chance. While this is often positive -- representatives are as creative if not more creative that the company as a whole with their marketing initiatives -- there are drawbacks in that the entire effort is uncoordinated. Avon can easily open communication lines between representatives and between itself and the representatives to better coordinate company-wide marketing, publicity and promotion initiatives with the initiatives instigated by the Avon representatives.
Recommendation and Implementation
It is recommended that Avon pursue advertising and publicity to help build brand exposure and to initiate a social media program in order...
Marketing Plan Company description Royal line clothing was founded five years ago by tow Entrepreneurs, Nick Neumann and peter Jefferson. Nick is a holder of an undergraduate degree in marketing and has worked for a long period in the retail clothing industry. Jefferson on the other hand owned an adventure business but ended up selling this business to a person they were partnering with. Jefferson and Nick have been good friends from
With a small number of companies competing for a market that in many cases (North America, for example) is subject to slow growth, the competition can be characterized as intense. Thus, Coca-Cola's marketing message must also take into account the moves that its competitors are making. Coca-Cola not only must respond to shifts in the competitive environment but as industry leader must protect its position by making proactive moves
Business Plan: Bridal Salon Business Products and services Keys to Success Company description Vision Statement Mission Statement Company background Products and Industry Product Description Industry Description The Market Market and Target Customer Market Segmentation Target Market Strategy Competition and Competitive Advantage Curbing Local Competition Curbing Regional Competition Marketing Strategy Overall Strategy Sales Plan Competitive Plan Research and Development (Growth Plan) The Organization Legal and Organization Structure Key Personnel Related Service Providers Location The Financials Critical Risks Income Statement Cash Flow Projection Balance Sheet Assumptions References Executive Summary Introduction Pace-setter is a bridal salon that rides on the theme of 'experience'. It creates an environment in which
Business Plan Proposal: The Ducks Poker Room Business Plan Proposal: The Ducks Poker Room Executive Summary/Company Description The Ducks Poker Room will be a new for-profit gaming club primarily hosting players of versions of the card game known as "Poker." The Ducks Poker Room will also offer alternate games, including but not limited to promotions for prize pools involving tickets to college basketball and football games. Finally, The Ducks Poker Room will host patrons
Business Construction Scenario Business entities vary from countries to countries since the formation of a business is controlled by the various legal systems instituted in those countries. There are many types of business entities, and this is where we find the likes of sole-proprietorship, partnership, cooperatives, corporations and limited liability Company among others (Waddell, 2008). A business may be categorized in any of these entities just by the composition of its
CSE is capable of fine-tuning, improving or repairing solar panel systems as need be. The company is also capable of providing consulting services. There are many customers who do not fully understand how solar energy systems function and can benefit from the consulting function. Consulting will also act as a marketing tool, driving customers to our sales and installation business. In the early stages, the business is expected to be
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now