¶ … company by referring to the present condition of the firm and its positioning on the market, as compared to future competitiveness and potential market.
As such, in terms of obvious strengths, we should be keen to emphasize the current position of the company on the market. The competitive position figures, as compared to the PIMS mean, but also in absolute value, show remarkable results. The company has a 61% market share, which represents 2.5 times more than the industry mean, which is also pointed out by the relative market share figures (158% versus 62%). The industry concentration figure, as calculated for the entire industry (I am not sure that the industry concentration index is relevant when referring to one business only, but should rather be regarded in the industry context), is quite high, which shows that, besides the business we are analyzing, there are only a few more powerful businesses and competitors worth taking into consideration on the market.
The main weakness we need to mention is that the company practically has no plans for the future, relying solely on its current positioning. Several indicators and figures come to back this up. First of all, the new products to sales ratio, which would show the number of products that have been introduced in the last 3 years, is 0 for our business, as compared to the industry average 12 ratio. This shows that, on an extremely innovative market, where new products significantly participate to the overall net sales, the business we are currently addressing has not launched one single new product in the last three years.
The R& D. To sales and marketing to sales figures come to show that the company is relying on marketing its current products rather than keeping up...
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