Part 1
There are various instances whereby it would be prudent to utilize communication technology other than social media in the dissemination of public health info. These have been highlighted below:
When the target is not computer literate
It is important to note that the proper utilization of the various social media tools, and thus meaningful interactions in social media contexts, calls for a definite set of skills and capabilities (Jawad, Abass, Hariri, and Aki, 2015). These skills and capabilities could be simply referred to as technology/computer literacy skills. In some instances, some populations may not possess the said skills, i.e. those who are functionally illiterate. In such scenarios, the dissemination of public health campaigns using social media could be inappropriate. Telephone and radio ought to be taken into consideration in this case.
When brevity of content comes at an expense
In some instances, attempts to embrace a short narrative could come at an expense. It should be noted that the very nature of social media favors condensed content so as to promote a high visual impact (Thai, 2017). In some instances, excluding material of significance to the issue at hand could be unwise. Print could be a more appropriate alternative in this case.
When a significant...
References
Jawad, M., Abass, J., Hariri, A. & Aki, E.A. (2015). Social Media Use for Public Health Campaigning in a Low Resource Setting: The Case of Waterpipe Tobacco Smoking. Biomed Research International, 14(5), 87-91.
Laureate Education, Inc. (Executive Producer). (2009). Types of social media. Baltimore, MD: Author.
Thai, C.L. (2017). Public Health Campaigns in the Digital Age: Targeting and Tailoring Using Digital and Social Media. Advertising and Society Quarterly, 18(3), 43-52.
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