Communication Styles
Stakeholders' Analysis
Stakeholder Analysis of the National Health Service
The National Health Service (NHS) is the world's largest publicly funded health service (NHS, 2011). It provides high quality medical care free of charge to patients across England. NHS uses government funding to run operations and pay employees. Being a national public sector organization, the NHS influences and is influenced by several stakeholders including the government, patients, suppliers, the media and community members. Ethical behavior can help gain approval and cooperation from these stakeholders for the growth of the NHS.
Influence of Different Stakeholders on the NHS
The government is the largest source of funding for the Royal Blackburn Hospital and the National Health Service. The annual budget of the NHS for 2010-2011 was £105 billion (The King's Fund, 2012). The performance of the NHS determines the government's chances for re-election so it influences the NHS through policies for managing funds and expanding the services and facilities for a larger number of patients.
The employees of the NHS are also an important stakeholder. They are public sector employees and are interested in the size of their salaries and other benefits. They are also concerned about any attempt to privatize the service because it would result in a loss of jobs. They would try to frustrate any such attempt by the government. Unison, the public labor union, has expressed criticism of recent government plans to introduce regional wage plans (The Star, 2012).
The suppliers also have an important stake in the business of the NHS. Many suppliers may have NHS as their sole or biggest customer because of the scale of its services. They would be wary of competition from other suppliers or any change in supplier policies. Their influence on the NHS is relatively weak because of lower switching costs for the NHS.
The media is interested in providing news about changes in NHS policies because these are of great concern to the constituents of the NHS who are the biggest users of NHS services. The media may influence the actions of the...
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