Proper communication is the backbone of any organization. Effective communication will ensure that management of all departments is cohesive and that everyone is on the same page, working towards common goals, at all times. Successful communication versus shoddy communication can often be the decisive factor between a company that meets its goals and one that doesn’t. While most professionals might be able to identify what effective communication within an organization looks like, it can be more difficult to develop it from the ground up, through a range of departments. This paper will discuss a specific communication designed expressly to ensure that all branches and departments of a single organization are all on the same page.
For the purposes of this paper, the communication plan in question will be the same for all departments: this will ensure that confusions and miscommunications occur at a minimum. Furthermore, the more effective a communication plan is, the more it should be used for all departments: this plan will detail a facts-based communication plan for all departments. Proper communication needs to be an aspect of every company in order to motivate forward momentum to achieve goals. This report will detail how an effective communication plan will always include five distinct elements: “…audience analysis, communication objectives, communication channels, responsibilities, and timing. The plan should determine the many audiences, outline specific objectives relating to each audience, state the communication channels for each type of communication, specify which organization leaders are responsible for each communication, and show the timing of each message for each audience.” (Newman, 2016).
The communication plan should have the overall statement of purpose of the plan itself. This is to ensure total transparency. Each department should know why the communication strategy has been developed in the first place, and what is hoped to achieve with it. The statement of purpose of the communication...
References
Jones, P. (2008). Communicating strategy. Gower Publishing, Ltd..
Newman, A. (2016). Communication Planning: A Template for Organizational Change.
NCVO. (2017, June 23). Developing a communications strategy — Knowhow Nonprofit. Retrieved from https://knowhownonprofit.org/campaigns/communications/communications-strategy
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