Communication Competence- Online
Communication, Communicator Characteristics and Competence: The Case of Online (Internet-Mediated) Communication
In the present century, computer and the Internet have become the most widely-used technologies. Since its inception in 1994, the Inter-Network, popularly called the Internet, has revolutionized the way people communicate and interact. The computer and Internet technologies offer promising opportunities for upgrading the quality of human life. They have permeated every aspect of human life, particularly the fields of leisure and entertainment, education, and entertainment.
The arrival of the Internet in today's society is marked as a new stage towards further development and integration to the so-called "cyber-community" of users from all over the world. Avid online users, with their receptiveness for new computer technologies, have learned to utilize the Internet for academic, work, and even personal activities. Because of its accessibility and wide reach, one would think that almost everyone uses and is 'connected' to the Internet.
An important dimension that emerged from Internet-based communication is the prevalence of online communication, in the form of chat or instant messaging, forums, blogs, or even social networking sites. It is in this new form of communication that a new challenge also emerged, one that challenged the user/communicator to interact and communicate "competitively" using the online platform. Indeed, this change in communication channel also changed the landscape of communicating and interacting as people have done it previously: now, communication encompasses all channel forms, and to be considered a competent communicator, must be able to adapt his/her communication skills appropriately to the medium through which the message is being channeled.
II. Theoretical Foundations
Theories of communication illustrating the processes involving online communication can be reflected primarily through Habermas' Theory of Communicative Action, Rogers and Shoemaker's Diffusion of Innovation model, and Theory of Reasoned Action.
In his seminal work, The Theory of Communicative Action, Habermas (1984) formulated a holistic theory that describes and explains the processes in which individuals are able to create and become part of a "public sphere." The public sphere is a venue for individuals (within a society) to interact, "to explain… social competence," and 'develop forms of social integration' (1987:399). Moreover, the creation of a public sphere...
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