¶ … Communication
Fairfax.
CORPORATE RACIAL DISCRIMINATION
This memo is in response to your concern regarding racial discrimination in the corporate world. I have studied the two cases, namely that of Texaco and Denny's. This study has revealed the meaning of corporate racial discrimination, its consequences, the response of the firms that are allegedly practicing it and the methods of fostering corporate diversity.
Understanding Corporate Racial Discrimination
Racial discrimination is referred to any set of actions that discriminate on the basis of race, color, cast or creed. Discrimination usually can takes place against ethnic minorities such as African-Americans, Asian-Americans etc. In the corporate world, racial discrimination can take the form of categorizing employees, customers and suppliers on the basis of their race, cast, color or creed by treating them in a relatively negative way as compared to other races. In dealing with employees, racial discrimination takes the form of receiving low priority over people of other races when it comes to selection, recruitment, training, promotion or compensation. A person belonging to a low-priority race might meet all the prerequisites or criteria for a job but he might not be employed primarily because of his racial difference. Similarly, if an employee is entitled to receiving adequate training at the expense of the firm but he is not granted it on the basis of his race, that employee is being racially discriminated against. Moreover if an employee belonging to an ethnic minority group, is due to receive promotion but some other person with lesser or equal qualifications gets promoted instead, the firm is discriminating against the employee with the hidden reason usually being race or color. In addition to the above, a firm may also discriminate against an employee if it fails to pay him on the same rate that it pays to his counterparts or give him a low salary package altogether because of the employee's racial difference.
The customers are discriminated against if other customers are given preferential treatment over them...
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