¶ … communication chapter 3 Maximum Performance, describe develop enhance communication abilities skills future (15 marks). Part 2: EITHER: imagine brought a consultant offer advice communication processes business/organisation work ( worked recently).
Communications
The modern day business society is extremely dynamic and competitive. In the context of increasing forces of globalization, economic agents transcend boundaries and strengthen their competitive positions. This virtually means that the companies are presented with two different situations. For once, within the global community, they become able to access wider consumer markets and enhance their sales levels. On the other hand however, within the domestic community, they encounter increased competition as more foreign players enter the local market.
The business community as such becomes more and more competitive. But the complexities of the economic climate do not end with globalization, as these are enhanced by other elements as well. For instance, the demands of the customers exponentially increase when they are presented with multiple options. Then, the technological advancements allow the economic agents to operate in a more efficient manner, but they also create additional competition and require supplementary financial investments. To add to all these, economic agents face pressures from the changing political climate, the overall state of the economy or the changing behaviors of their staff members.
Most of these changes are derived by the external environment, with the companies having little power over them. Still, what the economic agents do is to research them and strive to adapt to them as best as they know how. In this multifaceted and intricate process of adaptation to the emergent challenges of the external and internal environments, communication plays an essential role.
Communication is important to motivating the employees, to engaging them in continuous change and development process. In other words, communication represents an essential component in the process of getting the employees to perform for the overall scope of the firm. But the role of communication within the context of economic agents expands beyond just the relationship with the staff members.
Communication is an indispensable tool in the relationship the company develops with all of its stakeholders -- such as customers, business partners, the general public, governmental and non-governmental agencies and so on. At the specific level of the customers, good communications can support the generation of loyal customers and repeat business, as they can also support the attraction of new customers.
Within this setting, a question is now being posed relative to the steps that should be taken by a small size economic agent at the level of its communication efforts, as part of its overall endeavor to promote its business interests. This question would be addressed throughout the following pages in the context of Andalina Software, a small size developer of software applications for tablet computers.
The first section provides details on the specifics of the company, and is then followed by the current features of the communication processes at Andalina Software. It is important to identify any potential shortages and address them throughout the proposed steps. Additionally, emphasis would be placed on the features to be addressed in terms of communication processes at the levels of various stakeholder categories within both internal and external environments. The final scope is that of improving internal and external communication so that it can be best used to maintain repeat business from current customers, and also to attract new clients.
Still, before being able to conduct such an analysis, it is necessary to first identify the individuals' most severe communication issues, and identify how to improve them in the future. Only by possessing this knowledge, would one be able to assess the communication stance within an organizational setting.
2. Personal improvement plan
In order to improve the communication skills in the future, the following steps would be implemented:
The individual would cultivate their ability to listen better
The individual should seek environments that promote active listening
Inquiring those around to understand their own standpoints, as well as their levels of satisfaction or other complaints they might have with the individual, a situation and so on Changing the individual's approach to communication.
a) Listening
The ability to listen is essential within both personal and professional climate, and it is even more so important for anyone to possess it, especially those in leading positions. Unless they are able to listen to what they are being told, individuals, inducing managers, might make critical mistakes that would cost the business.
"At work, there are dozens of situations in which listening is critical, yet we typically think of talking when we think...
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