¶ … communication barriers do you think are most likely to affect Brian Dunn when communicating via social media with Best Buy employees?
When trying to communicate with employees via social media, there are several communication barriers that Brian Dunn will experience. The first is that the message that he is trying to pass across to the employees may be overshadowed by the huge clutter of tweets from the various people that the employees follow Evans & McKee, 2010.
As explained, there are many irrelevant tweets such as the example of having a taco that may overshadow the real important ones such as a communication from Brian Dunn.
Secondly is the security breach that was encountered by Brian Dunn when a hacker sent out a tweet using his account that "I've been having a lot of great sex lately, and here's why." This is a barrier to communication since it may make the employees not to take Brian seriously any longer. They may think that his messages are not important for their roles as employees and thus ignore others that may be important Haenlein & Kaplan, 2010()
Which barriers do you think are most likely when communicating with Best Buy customers?
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