Strategic Analysis of Comcast / Comcast Corporation's Strategy
Key Strategies Implemented by Comcast
Viewpoint on Strategic Direction of Comcast
CSR of Comcast
Recommendations for Future
As one of the country's biggest internet, video and telephone service providers, Comcast provides its services both to business and individual customers, one of its brands, Xfinity. It has four areas of diversification in terms of business, two being the top ones and these are the NBC Universal and the Comcast Cable. Through its NBC Universal arm, it serves a wide variety of groups, such as television audiences through its NBC and Telemundo networks; movie makers through television production; movie goers through Universal Pictures; and those looking for recreation and relaxation through its Universal Parks and Resorts. It has also ventured into the area of sports management through its Comcast-Spectator. The venture firm, Comcast Ventures, looks for innovative businesses in which to invest by coming together with promising new business people mostly in the area of consumer, advertising and enterprise. The company provides entrepreneurs with the resources that they need and expert advice that will see them succeed (Corporate Comcast, 2015).
Given all these, the company sits as one of the top media shapers, both now and into the future. It has a knack for combining technology and media in order to bring out the best in the businesses that they engage in. This paper focuses on the major strategies that have been put in place by Comcast to elevate it to its currents standing as a key player in its industries.
Key Strategies Implemented by Comcast
Merging various businesses is a major strategy that has been implemented by Comcast. This is a strategy adopted by many organizations, especially where there is increased competition, and differentiating one's self from many competitors, becomes necessary. In its market, Comcast faces a lot of competition from companies that offer a lot to their customers at very low prices. Some of these are Amazon Television and Netflix. The prices Comcast charges, for example, for leasing a modem are the ones charged by some of these companies monthly (Wu, 2014).
Another strategy that Comcast has successfully implemented...
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