To change perceptions of scholars, N.Y.U can expand its services beyond the traditional library setting by designing outreach programs. It should build relations with other institutions within New York. The institution can also develop programs, which incorporates contributions by students and faculty members. OCLC Findings

OCLC is a worldwide marketing research organization. In the year 2005, its market research team conducted a study to look at library users' perceptions, library resource use and peoples' preferences through a blind survey. Millions of respondents from Australia, United Kingdom, India, Singapore, United States and Canada participated in the study. All members who took part in the survey were familiar with an online resource facility and had access to the internet. Interviews conducted in English and statistical inferences used in defining data.

Results from the study indicate that a person in the United States of America has a high probability of accessing the internet at 68.7%. Accessibility to internet for people in Australia, Canada, India, and United Kingdom is 68.2%, 63.8, 3.6% and 60.2 respectively. This data weighted demographically save for India where response was low. The total number of respondents by number was 3348 distributed between countries. This population included college students and library cardholders. The report gives information on respondents' familiarity with various information sources and their opinion on the same.

OCLC strategies in this research were to analyze how consumers are using libraries, which library brands they prefer in terms of price, lifestyle compatibility and trust. The report also focuses on advice provided by respondents on library management. With all of this in mind, the research firm strived to analyze data without favor. Survey information indicates that ninety percent of respondents in all the regions have at least visited a library. Seventy-two have used search engines, and seventy percent of them have email addresses. From the results, it became apparent that respondents' familiarity with electronic sources varied widely. Consumers surveyed, frequently use emails, instant messaging services and search engines. Eighty percent of people surveyed, favor use of search engines and one third of respondents...

Seventy two percent of the respondents across the regions have library cards registered. College respondents are likely to have library cards compared to the rest. In the United States, youths are most likely to be registered users of library services. From the study, respondents mostly used college or university libraries while a small percentage use public libraries occasionally. College students score highly on frequent use of library services.
From the survey, Forty percent of respondents say that their library usage has remained the same, thirty percent state that their usage had decreased. College students indicated their library usage had increased, and older respondents reported a decrease in library usage. Respondent projected their future library usage as follows: sixty two percent of respondents anticipated their future library usage to increase, in the United States, 14- to 24-year-olds were more likely to increase their library usage and in all regions college students anticipated an increase in library visits. Sixty percent of respondents regardless of the region are familiar with search engines, and that search engines are their best mode of gaining information.

Summary

Looking at the reports from N.Y.U and OCLC it is evident that libraries whether public or private, online or not are very critical for development of scholarly work. N.Y.U plan will register good returns if it implements recommendations made by the consultant. The report also provides a forum for library users to put forward advises and recommendations that guide librarians in providing better library services. A library can create innovations or development of ideas used in solving problems. By observing and recording lectures, conferences scholars gain knowledge. Individuals' institutions and governments should support scholarly work. This can be done when workspaces for scholars are improved, governments fund the research project and in the creation of mechanisms for protecting intellectual creativity.