¶ … company Colgate-Palmolive. The writer discusses many aspects of the company including pricing, placement and other elements of selling the product. There were eight sources used to complete this paper.
Colgate-Palmolive Company is a company that provides many personal care and other types of products to consumers worldwide.
The Company manufactures and markets a wide variety of products in the United States and worldwide in two business segments: oral, personal, household surface and fabric care and pet nutrition. Oral, personal, household surface and fabric care products include toothpaste, oral rinses and toothbrushes, bar and liquid hand soaps, shower gels, shampoos, conditioners, deodorants and antiperspirants, shave products, laundry and dishwashing detergents, fabric conditioners, cleansers and cleaners, bleaches and other similar items (Colgate-Palmolive Company (http://biz.yahoo.com/p/c/cl.html).Pet nutrition products include pet food products manufactured and marketed by Hill's Pet Nutrition, a Company subsidiary. Principal global trademarks include Colgate, Palmolive, Kolynos, Sorriso, Mennen, Protex, Ajax, Soupline, Suavitel, Fab, Science Diet and Prescription Diet, in addition to various regional trademarks (Colgate-Palmolive Company (http://biz.yahoo.com/p/c/cl.html)."
The company has been in existence for almost a century, it was founded in 1923. It has based its success and growth on focusing on personal care products in addition to the cleansers.
The operations of the oral, personal, household surface and fabric care segment are managed geographically in four operating segments: North America, Latin America, Europe and Asia/Africa (http://yahoo.multexinvestor.com/FullDesc.aspx?target=/stocks/quickinfo/companyprofile/fulldescription&ticker=CL)."
One of the strongest markets that Colgate has is the oral...
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