Colgate Palmolive "Colgate- Palmolive (CP) is a consumer products company whose products are marketed in over 200 countries and territories worldwide" (CNBC. January 25, 2011). The company in fiscal year 2009 generated 15.3 billion dollars in revenue and net income of 2.3 billion (CNBC. January 25, 2011). CP's broad product offerings are managed under two distinct lines of business "Oral, Personal and Home Care; and Pet Nutrition" (CNBC. January 25, 2011). As one of the industry leaders in consumer products the company focuses on growth opportunities in the U.S., but more critically important to shareholder earnings; the company "operates on a global basis with approximately 75% of net sales coming from markets outside the U.S." (Colgate- Palmolive Annual Report 2009). In this environment top line revenue growth can only occur amidst a backdrop of sound international finance management. To this end the corporate executive team of CP entrusts a host of talented personnel...
Overseeing the financial operations of the multinational firm falls on two individuals; Stephen Patrick the outgoing Chief Financial Officer and Dennis Hickey, formerly the corporate controller, and the incoming successor to the CFO position (Colgate- Palmolive 2009 Annual Report: Your Management Team. 2009).
Colgate-Palmolive Evaluation of current research techniques used. The stated goal of the chairman of Colgate-Palmolive (CP) is to remain "deeply committed to advancing technology which can address changing consumer needs throughout the world." The CP message states: "Our goal is to…create products that will continue to improve the quality of life for our consumers wherever they live." Colgate Palmolive: Business English Materials.com: ESL Lessons) To that end, Colgate-Palmolive positions its toothbrush and toothpastes
Colgate-Palmolive Case Study Colgate-Palmolive Company: The Precision Toothbrush The intent of this analysis is to evaluate the current promotional strategies, integrating marketing communications (IMC) strategies for the Colgate-Palmolive Precision toothbrush. Recommendations for a promotion and IMC-based strategy for the company are provided in addition to support for the specific decision. In 1992, Colgate-Palmolive faced the decision of positioning their latest generation toothbrush as mainstream, niche, or super-premium. Compounding this decision of which
Marketing Toothpaste Flavors Marketing Plan -- Product Extension: Using Child Appropriate Flavors for Children's Colgate Toothpaste Company Background and Organization Overview of Children's Toothpaste Situational Analysis for Colgate and Toothpaste in Australia Economic forces and issues Sociocultural analysis and issues Technological forces Legal forces Competitive Analysis Market and Market Share Major competitors and advantages Customer base, client analysis SWOT Analysis of issue Functions of Packaging and Preliminary Ideas Introduction- Toothpaste is a generic term for oral paste or gels that, along with a toothbrush, clean
STYLES OF LEADERSHIP: PROCTER & GAMBLE VS COLGATE-PALMOLIVE Problem Diagnosis and Definition Specific Problem Definition on which the project will be based. The problem upon which this project is based is the differing types of leadership between Procter & Gamble and Colgate-Palmolive, both nationally and internationally, that have relatively affected each organization's real and potential success. History of the Problem (include quantitative data, if available) The history of the problem is the differing approaches taken
There is also an inability to distinguish the product lines from that of the competitors, although the company has succeeded effectively in creating brand recognition for their products. Customer loyalty and brand loyalty of the past cannot always be counted upon to create the necessary profitability for the company. This is obvious in the case of P & G. that the marketing strategy that the organization uses for different products
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