¶ … Barbie Lost Her Groove
Mattel- why managers changed their decision-making over time, and the kinds of cognitive errors therein
A formidable business intelligence gathering program identifies threats in good time. However, according to George Day, intelligence is only one aspect of the whole. Day has studied numerous business giants that failed to pick cues from the market and paid dearly for such flips. Day is a marketing professor at the University of Pennsylvania, Wharton School. There is need to have both human and technological systems to deal with and interpret data. You also need the know-how to deal with the information. Mattel stumbled at this point. Several ex Mattel managers such as Bruce; a Bruce Stain; the chief officer in charge of operations and the head of Mattel globally from 1997 to 1999, and consultants such as Day confirm this fact. According to expert analysis, two factors weakened Mattel's reaction. One of them is the internal set of challenges that preoccupied management and distracted them. Secondly, it seems that the company was...
Cognitive dissonance is disharmony manifested within the human mind, and is quite annoying. Eliot and Devine (1994) sought out to prove that this dissonance that brings us to a disagreeable state of mind is essentially motivation processes at work. More importantly however their work suggested, and to some degree proved, that this mental stress can be effectively reduced by some sort of reduction strategy. For myself self-affirmations, as suggested by
Cognitive Dissonance Theory and Minimal Justification It was in the 1950's that researchers first postulated the theory known as "minimal justification," a theory that involves "offering the least amount of incentive necessary to obtain compliance." ("SPC 3210, Chapter 7") When one is asked to behave in a certain way that creates cognitive dissonance, the person will develop an aversion for the dissonance and automatically seek ways to reduce it. One way
They believe Norwegians have a reputation for being open-minded, respectful, and appreciative of multicultural existence and influence. Breivik's actions made other Norwegians experience cognitive dissonance by behaving outside of the conceptions of Norwegian personalities, behavior, and culture. Again, Breivik does not experience social comparison theory. His self-esteem has not been negatively affected or diminished by being apprehended by Norwegian authorities. He is not altering any behaviors or attitudes. Again, other
Confirmation Bias and How it Can Affect People across Age GroupsIntroductionConfirmation bias is a cognitive bias where people tend to search for, interpret, and recall information that confirms their pre-existing beliefs or values, while ignoring or discounting contradictory evidence (Lee et al., 2022). This bias can lead to flawed decision-making, polarization, and overconfidence. Despite being a well-known phenomenon, confirmation bias remains an active area of research, especially regarding its underlying
With the appropriate controls of variables, the research showed that the recidivism rate of those offenders who got deterrent sentences like 30 months and above, recorded a 29% recidivism rate as compared to those who had relatively shorter terms who had 26% recidivism rates. Proposed herein is the consistency in the punishment handed and not the use of deterrent theory to hand down long sentences or even worse death
Attitude Including Cognitive Dissonance and Other Factors Cognitive dissonance and situational constraints: Effects on attitude Cognitive dissonance is defined as "the feeling of uncomfortable tension which comes from holding two conflicting thoughts in the mind at the same time" (Straker 2012). An excellent example of cognitive dissonance is when someone is prejudiced and encounters a person who defies the stereotypes they have attached to the group. It also occurs when we
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