Founder Ron Shaich has served at Panera's Chief Executive Officer for more than 25 years.
Panera currently has 1,264 bakery-cafes in 40 states and Canada, delivering what the company refers to as fresh, authentic artisan bread and cafe foods. The company's mission, "a loaf of bread in every arm" sounds more like a tagline. However, the company has succeeded in making its bread broadly available and claims that it freshly bakes more bread each day than any bakery-cafe concept in the country.
Caribou Coffee (http://www.cariboucoffee.com/)
Headquartered in Minneapolis, MN, Caribou Coffee was founded in 1992. It now has up to 500 company-owned locations in 16 states, the District of Columbia and several international locations. Like most coffee shops, it offers bakery items in addition to beverages, but its emphasis is squarely on its quality coffee.
The company spends most of its efforts developing the brand image of its coffee as being the very best and uses its mission, vision and core values to reinforce the brand image. Caribou Coffee states that, "Our mission at Caribou Coffee is to provide a total experience that makes the day better." Carribou Coffee describes the breathtaking panoramic view of Sables Mountain in Alaska as being both the inspiration for its founding as well as its entrepreneurial vision which states, "Excellence is a product of hard work, and that life is too short for anything else." The company has also established a set of core values that map well to its mission and vision: a) blaze new trails; b) be excellent, not average; c) enjoy what you do; d) respect diversity; e) teamwork builds diversity; f) success and profit create opportunities g) success and profit create opportunities; and h) make a difference in our community.
McDonald's (http://www.mcdonalds.com/)
McDonald's lays claim to being the leading global foodservice retailer with more than 31,000 local...
45). Threats Some times on my workdays, I encounter challenges and obstacles that I need to be ready to face. Some customers are not happy with the coffee rooms and demand a refund. Besides, other guests become extremely angry and may want to inform the senior management. Our competition is other coffee houses, which is right next to us. The hotel is closed for now, but a lot of work is
As it has been mentioned throughout the previous sections, the literature review represents the research conducted through secondary sources. The information is divided into six distinct sub-sections as follows: 2.1. Consumer behaviour 2.2. Maslow's hierarchy of needs 2.3. The product brand 2.4. Elements in the coffee purchase decision 2.5. The coffee industry and the coffee market in Thailand 2.6. The ability of advertising and marketing to stimulate coffee purchase 2.1. Consumer behaviour Customer behaviour can be understood
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