Coca Cola's Localization Strategy
When most multinational corporations like Coca Cola enter foreign markets and implement localization strategy, they do it with reasons. As presented in the case, Coca Cola seeks to set up a corporate image. When it penetrates a local market, it replaces consumers' and government's collision. Implementation of corporate culture, personnel, marketing, and materials localization is useful in establishing the company's public image. The second reason is to dominate the local market rapidly. When multinational corporations enter foreign markets, they tend to lack understanding of the domestic market (Banutu-Gomez, 2012). This makes it challenging to keep up with development and changes of the target market resulting in the loss of vibrant market opportunities.
By implementing a localization strategy, Coca Cola could also choose local human resources to attain research and development, materials and marketing through observing the market via a local subsidiary. The company could be based on market changes and...
Essay Topic Examples 1. Coca-Cola�s Global Expansion Strategy: A Blend of Localization and Standardization This essay would explore how Coca-Cola has successfully implemented its business strategies to penetrate international markets, focusing on the delicate balance between adapting to local tastes and maintaining a consistent global brand identity. It would analyze strategies such as partnership with local bottlers, product localization, and marketing adaptations that resonate with local cultures, all while keeping the
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