All departments: marketing, production, distribution, sales, customer service should be trained for ethics. Company should become the flag bearer of equal employment and diversity as some measure has already been taken by the management. It is not just the product that goes into market; for the company as old as Coca Cola a lot more is at stake. The voices of employees, complaints of customers, grievances of distributors and even concerns of competitors should be given importance. Ethics is the do or die situation and if not tackled and constantly monitored, then the fate of Coca Cola would not be different from that of Enron. Stakeholders & Future company's future depends on safeguarding the interests of all its stakeholders. Most companies like Coca Cola count on the charitable works they do for maintaining their public reputation. Setting up charity schools, hospitals, roads and health centers etc. does not necessarily mean that the responsibility to all the stakeholders including the customers, employees, shareholders, suppliers, competitors, government, community and society is also being discharged. Community and society is a couple of stakes in the above array of stakeholders that a business is obligated towards directly. There are other stakeholders that most companies forget about including competitors. In their cut throat competition most companies forget that they owe a certain degree of responsibility to them as well. In Europe the rights of competitors are safeguarded in the form of antitrust laws but even in the absence of such laws a responsible company should not damage the interest of this important stakeholder. Coke has been a leader in the soft drink industry but Pepsi Corporation has been successfully attempting to challenge this lead. Competition thrives and supports the industry if it remains within ethical parameters. If ethical parameters are lost then the company itself suffers in the end. Therefore, it is important for Coca Cola as a...
A similar kind of obligation is necessary towards suppliers and distributors. Coca Cola does not own all the bottlers, distributors, and retailers it needs for global sales. Therefore, it has to rely on other bottlers, distributors, and retailers. Relationship of Coca-Cola Company with their independent bottlers became shaky and had resulted in some tension in the past. Therefore, the company should work out ways in which to take their important stake holders like distributors into confidence before taking any major decisions that could hurt them and the mutual relationship in the long run. Last but not the least among all stake holders is customer whose interests and concerns should be given prime importance.
Coca cola challenged this criticism and took assistance from the U.S. Embassy situated in India. For regaining its position in India, Sanjiv Gupta, a coca cola representative, did research and then showed the results to public through websites and advertisement. Sanjiv Gupta showed a great example of regaining the position of a brand after severe criticism. Coca cola fought bravely in this attack and openly communicated with the public. Future of coca
Coca Cola Is Everything Coca-Cola Is Everything: SCM, CRM, ERP, Social Media Importance of standardization in supply chain management Software services of Coke My Coke Rewards an example of a switching cost Pepsi's Facebook page and comparison with Coca-Cola's Facebook Supply Chain management is regarded as anintegratedapproach for managing business resources. The companies including largescaleenterprises utilize its capabilities to enhance their business performance. The capability of the supply chain management can be increased through using a
COCA-COLA vs. PEPSICO COMPANY Company Financial Comparative Study Coca-Cola Company and Pepsi Incorporation are beverage-producing companies worldwide. Over the years, people have had different opinions and ideas about the two companies, although their products are meant to serve the same purpose. Both plants have sub-plants, although Coca-Cola Company has its sub-plants worldwide. Pepsi Company has managed to set plants in specified regions, which serve as strong hold of the company. Pension plans
Coca Cola Pricing Strategy Coca-Cola does not have one price all over the world and the reason behind this pricing strategy can be encapsulated in two main arguments: Not all countries in the world have a thriving economy The currency exchange rate can make all the difference Let us now understand what these arguments mean. If India ever followed the uniform pricing strategy all over the world, it would not only lose a large
Coca-Cola Macro-Economic Analysis Coca-Cola is an extremely effective organization. Nevertheless it has a number of difficulties surfacing at this time. The Coca-Cola Company offers around four hundred various consumer drinks and merchandise. The majority are not known as well as seldom observed with regards to accessible purchase. Furthermore, an additional problem the organization ought to deal with may be the health problems associated with soft drinks since it really is recognized that
Coca-Cola Supply Chain Management-A Coca cola supply chain management The first section of this paper touches on the Coca-Cola Company's historical background detailing the time of its inception and the brains that were behind its formation and growth. This section also touches on the advertisements that have since been used from its inception. This section finally illuminates its mission statement. The second section talks about the challenges that Coca-cola has faced. These challenges
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