Coca Cola Is Everything
Coca-Cola Is Everything: SCM, CRM, ERP, Social Media
Importance of standardization in supply chain management
Software services of Coke
My Coke Rewards an example of a switching cost
Pepsi's Facebook page and comparison with Coca-Cola's Facebook
Supply Chain management is regarded as anintegratedapproach for managing business resources. The companies including largescaleenterprises utilize its capabilities to enhance their business performance. The capability of the supply chain management can be increased through using a standard system in all operation across the globe. The companies enable their business processes to reduce cost and increase efficacy. The additional advantages can also be achieved through integrating their system for suppliers and distributor's capability enhancement.
Coca-Cola is a multinational organization and it has the capability to integrate supply chain management, Enterprise resources planning, Customer relationship management, and Social media marketing to support the business processes. The expansion and reline of business intelligence for optimization of results is an advantage. The business is also developing capacity of its suppliers and distributors through the global business support system.
Importance of standardization in supply chain management:
The industry as a whole follows certain standard operation norms and this approach is also denoted as benchmarking. There are various standards that are developed to monitor performance of products, suppliers, business, and growth in the industry. The related businesses are compared to develop a benchmark for key indicators of performance including the product defect rates, background information for assessment of suppliers, and price volume discounts. It is a widely used technique for measuring business performance against the industry standards while considering the relevant macroeconomic factors (Nicosia, & Moore, 2006).
Similar the standardization of supply chain is also a useful technique to have an impact on the business. The companies like bottlers and other industryplayers develop a standard for supply chain performance (Nicosia et al., 2006). These standards enable the business to increase its efficacy and reduce cost. The result to these activities is also observed in terms of business and financial performance of the company. Furthermore standardization of supply chain is also an effective tool for increasing product availability, reducing the bottle necks, and comparing products with other in different areas.
Coke and other bottlers use the standardization of supply chain as a tool to enhance product competition. The integration of resources to create a standard supply chain model is also beneficial for the business to take advantage of the global research. It is implemented in various geographic locations to enable competitive advantage. Supply chain had a capability to become one of the competitive advantages for suppliers, distributors, and consumers of products. In essence supply chain standardization helps in cost reduction, increasing lead time to market products, and improves availability (Nicosia et al., 2006).
Software services of Coke:
The company is developing its own software to take advantage of available technology and its integration for reducing cost and improving product efficacy. Coke develops software for its own and partners use. It is unlikely that it charges for these services to its partners, distributors, and suppliers. The company uses its technological advancement as a tool to improve its partner's business performance which as a result also benefits the company. The company should encourage development of software and supply chain standardization for its completive advantage. The company can gain more benefits through increasing its supplier's capabilities.
My Coke Rewards an example of a switching cost:
According to Linkner (2007) the program offered by Coke named as My Coke Rewards is a consumer targeted scheme which is across the whole portfolio of Coke as a brand. The business has initiated a high level of promotional activity in history of marketing through offering the program. The initiative is internet-based Multilanguage program. The successful program offered rewards for the users that entered codes provided under the caps of cans and bottles. The program also provided users for redeeming rewards in return to the points sought through the code. The company also created an amplified impact through utilizing all media channels to direct traffic to the website. It is worth mentioning that 4 million codes were issued during the campaign. The campaign generated most appraised results in the company's history.
My coke rewards program is also noted as an example of switching cost. The program offers consumers an alternative with additional advantage to switch over to the desired product. These programs are not only developed increase sales of a particular product but also to promote the complete brand. Similarly...
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