Accordingly, from its $82 million raised in philanthropic funds, "$6.7 million or 18% was directed to innovative physical activity and nutrition education programs, ranging from the restoration of walking trails and biking paths through the National Park Foundation to support for the Great Fun2Run Program, a curriculum-based program in England that guides teachers, students and their families on the benefits of healthier active lifestyles." (CCC, 1) This constitutes a significant counterpoint to the way it is seen today, largely as a major contributor to this crisis.
According to the 2009 published outline of its intended role as a more ethically oriented corporate entity, Coca-Cola reports that "we aspire to help people around the world lead active healthy lives through the variety and availability of the beverages we produce; our assortment of package sizes; the ingredient, nutrition and health information we provide; our responsible marketing practices; and our support for physical activity programs. We also support health and wellness education programs in certain countries around the world to help empower consumers to achieve active healthy lifestyles." (CCC1, 13)
The primary imperative for the research here is to connect this imperative more explicitly with Coca-Cola products and with the Coca-Cola brand. Other...
CORPORATE SOCIAL RELATIONSHIP Corporate Social RelationshipPrimary Products and ServicesFrom the onset, it would be prudent to note that the Coca-Cola Company happens to be one of the best known enterprises in the world. The company also has a rather rich history � having been established 136 years ago and later on growing to become the iconic brand that it is today. At present, the company has its headquarters in Atlanta,
This strategy was successful for some time but when WorldCom tried to acquire MCI (a company with two times more revenues than WorldCom), the binge of acquisitions was ended due to objections from antitrust and other stakeholders. WorldCom's strategy was to display revenues and profits in extremely positive basket; for which the company had to make false misstatements in their accounting records. I think, it was the social and ethical
Corporate Social Responsibility: Bowen and Carroll Howard R. Bowen was the founder of the concept of corporate social responsibility. In his book "Social Responsibility of the Businessman," Bowen argued that business was a major force that touched the lives of numerous individuals. Since business was inextricably and continuously involved in processes of judgment and decision-making, many of their proposals and assertions touched the lives of vast numbers of citizens. These included
Coca ColaGive examples of unethical or unsustainable behavior that firms in the food and beverage industry might undertakeFirms in the food and beverage industry have been criticized for various unethical and unsustainable behaviors. One of these is endangering scarce natural resource supplies; for example, coca-cola has been criticized for endangering scarce water supplies, which is an unsustainable behavior (�CSR at Coca-Cola�).Another is the promotion of unethical eating behaviors, especially through
Com was not their home page instead it was Google.com, digg.com and YouTube. It is important for corporations to take the time to keep up on what is showing up in the new social sites and search engines. New ideas that have arisen out of social media include: 1. Fish where the fish are. Don't build new communities and micro sites. Go where the people already are and 2. Keep
Coca Cola No organization exists in a vacuum, but instead, is part of society and culture. This is more extreme in the 21st century due to the process of globalization. Globalization has changed the world of marketing and consumerism. No longer are markets just local, and with the advances in telecommunication and the Internet, customers may be a few miles from the vendor, or a few thousand miles. Organizations have also
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