Coca Cola Company is the biggest beverage company in the world. The company faces major competition and the top three competitors include Pepsico, Inc., Nestle S.A. and Dr. Pepper Snapple Group, Inc. The weaknesses of the company encompasses its substantial dependency on carbonates and the adverse perception of coca cola products being filled with high sugar content and therefore deemed unhealthy. The prospects that the company should seize encompasses the rise in growth and development of emerging markets and also the increase in need for healthier drinking options. The company's recent performance has been impressive as the company has generated increases in net income. However, the company should improve the sales revenue generated as this amount has been dwindling in the past three years. The company relies on debt to finance its assets as its debt to equity ratio stands at 188%.
Introduction
The history of Coca-Cola started out in the year 1886 through the discovery of a unique tasting soft drink by the original inventor Dr. John Pemberton. However, at the time, Pemberton lacked comprehensive marketing and advertising skills and knowledge. At this point, came in Frank Robinson who was responsible for the registration of Coca Cola's formula with the patent company, designed the logo of the company as well as developed the motto "The pause that refreshes." However, soon after, Pemberton died, failing to see the success of his invention. Subsequent to his demise, Asa Griggs Candler came to be the sole owner of coca cola. It is Candler that was responsible for the growth of the company as he brought forth innovative marketing strategies to Coca Cola. These included free coupons in addition to the placement of the coca cola logo on posters, calendars and notebooks. The main objective was to have consumers drink the beverage and come back for more as well as reach a wider consumer base. In the present day, coca cola is ranked as one of the best companies to work and coca cola being deemed the top beverage. It is the biggest beverage company in the world. What is more, the company has altered the original formula and has introduced new beverages in the market such as diet coke, sprite and coke zero (World of Coca Cola, 2016). The purpose of this paper is to undertake a comprehensive analysis of Coca Cola, with respect to all aspects.
Evaluation of Various External Stakeholders
Competitors
The nonalcoholic beverage sector of the marketable beverage industry is exceedingly competitive, being made up of several corporations extending from small or developing to significantly large and well established. Coca-Cola, in spite of being the top beverage firm, faces competition in the market from other companies, rivaling its products. The top three competitors include Pepsico, Inc., Nestle S.A. and Dr. Pepper Snapple Group, Inc. (Hoovers, 2016). Other significant competitors consist of, but are not limited to, Groupe Danone, Mondele-z International, Inc., Kraft Foods Group, Inc., Suntory Beverage & Food Limited and the Unilever Group (Coca Cola, 2015).
Industry
Coca Cola Company operates in the beverage industry. In particular, its business operations are encompassed in the significantly competitive nonalcoholic beverage segment of the commercial beverage industry (Coca Cola, 2015). This takes into account the soft drink industry, the bottled water industry, and the tea or coffee industry. In the contemporary, Coca Cola controls a 42% market share in the soft drink industry as compared to 30% of Pepsi (Nasdaq, 2014). With respect to bottled water, there are 12 different brands under the Coca-Cola Company, the most prevalent one in the market being Dasani. Owing to increasing trends for leading healthier lifestyles, this industry has experienced a great deal of progressive growth. Lastly, with regard to the tea/ coffee industry, Coca Cola...
Coca-Cola Company Company Analysis: Coca-Cola Company The Coca-Cola Company began humbly in 1886 when Atlanta pharmacist, John Pemberton, mixed up a caramel colored liquid and carried it a few doors down to have it mixed with carbonated water. Here, a few customers sampled it and they agreed that it was something special so the pharmacist began selling it for 5¢ a glass, with sales of approximately nine classes per day
The total asset turnover ratio on the other hand indicates that just as is the case with the fixed asset turnover ratio, the Coca-Cola Company has been less effective in the utilization of all its assets in sales generation. The inventory turnover ratio is essentially a measure of the number of times the inventory of a business entity is replaced or sold within a given period of time. In the
Coca-Cola Company ("Coca-Cola," "Coke") is a U.S.-based manufacturer and distributor of non-alcoholic beverage. The company recorded revenue of $46.5 billion in FY2011, and earned $8.5 billion in net income. According to the company's website, it sells products in over 200 countries, given the company near-global scope. This also ensures that Coca-Cola has substantial exposure to foreign currencies. This report will discuss a number of international financial aspects to Coca-Cola's business,
For nutritionists, who continue to issue dire warnings about the obesity epidemic, a diet soda surge is good news, although the soda industry discounts the link. The shift to diet is being felt across the industry, including the many small regional soda companies. Coca-Cola operates in a highly saturated industry, as there are many, many competitors for cola products. Some companies manufacture highly competitive goods, such as PepsiCo, which
Coca Cola Corporation is an American Icon of business that has established a new direction for American Industry operations in the 20th century. According to Moxley (2002), "Beginning with its invention in 1886 by druggist John "Doc" Pemberton in Atlanta, the development of the product is shown, along with the changes in American life that accompanied -- and affected -- the prices. We learn that by giving out free samples
, relevant to considerations of the impact of locally adapted TV advertisements on sales revenues of Coca-Cola Company in Morocco during the Holy month of Ramadan. Chapter III: Methodology During Chapter III of the study, the researcher relates the methodology, which includes a survey, utilized to investigate the impact of locally adapted TV advertisements on sales revenues of Coca-Cola Company in Morocco during the Holy month of Ramadan. Chapter IV: Analysis During Chapter IV
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