Cliques in the Workplace: The Strength of Workplace Diversity
Many workplaces can be just as clique-ish as a high school. In the new global marketplace, an intolerant company is not simply immoral and illegal -- a lack of diversity is also economically unproductive for the business. Although having a diverse workplace can pose challenges in terms of employee communication and creating a cohesive sense of mission, ultimately the benefits of diversity outweigh any potential detriments.
First and foremost, a diverse workplace is more likely to mirror a company's client base. Diverse employees can provide insight about the needs of consumers. A workplace that is overrepresented by one gender, race, or class may forget needs or concerns that are specific to a particular demographic. For example, the painkiller Motrin was recently forced to 'pull' an advertisement which showed a woman carrying around her child, complaining about the pain that the baby caused her. Many 'mommy bloggers' vowed to boycott Motrin because they considered it offensive that the mother said: "Do moms that wear their babies cry more than those who don't? I sure do! These things [baby slings] put a ton of strain on your back, your neck, your shoulders" ("Moms and Motrin," The New York Times, 2008). A gender-balanced workforce solicits input so it can screen advertisements or marketing that might be offensive to men or women; similarly, members of different racial or ethnic groups can provide feedback that would prevent an advertisement that might be taken 'in the wrong way'...
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