Having sport tourism as part of the "scene" in Belfast could attract sports teams wanting to make that their home base.
Anyone who is a promoter for sports events and can bring in a lot of tourism with those events will likely get booked for other things, providing more business.
There is a lot of money that can be made when it comes to the merchandising of the event.
Threats
There are threats with any endeavor, and when it comes to sport tourism in Belfast these threats include:
There may not be enough people interested in a specific sport (or interested in sports at all) who live in the area or are willing to travel there.
People may not have the funds to engage in sport tourism with the economy experiencing some trouble, even if they wanted to travel to Belfast.
It is possible that the promoter and the other people who are involved in the event will not be aware of everything that is necessary in order to see success from the sport tourism event.
It is possible the city is simply not the correct place for a particular type of sport tourism event or idea.
Not everyone will be able to afford the trip, and those who can may decide it is too far (or in some other way too inconvenient) to travel.
The more people are collected in one place, the more chance there will be some type of crime occurring.
If people are not carefully prepared it would be easy to run out of places where people can stay, food they can enjoy, and souvenir items they want to purchase for themselves and for others.
Volunteers for the Event
It is not difficult to get people to volunteer for something that is very important to them, but there is no way to determine whether there will be enough volunteers in Belfast for sport tourism without analyzing the situation. Because sport tourism often involves large and heavily-advertised events, many volunteers are needed to run them. Without volunteers, there is a serious question of viability (Gibson, 1998; Hall, 1992). Such a large number of people are needed that there is no way they could all be paid for their services. When people volunteer that helps to take the financial burden off the event and gives those who want to help out and contribute a way to do so (Backer, 1973; Beer & Nohria, 2000). There are times when volunteers will help out simply because it is benefitting their city or other people in some way, but most often they volunteer because they have a passion for something that matters strongly to them (Blau, 1993; Tonnessen, 2000).
In order to motivate people to volunteer for sport tourism events in Belfast, one must find out what those people want (Smith, 2001). They need an "anchor" that makes them feel as though they are doing something significant and valuable (Schein, 1978). For some people these kinds of anchors are more prevalent in their careers, but there are also many times they are seen in other aspects of their lives, such as their hobbies and their families (Schein, 1985). Volunteering can be an extension of that, and can be something they are very interested in because it shows them how they can help their community and provide value to others around them. In turn, they will get value from that experience - especially if they have a passion for sports and want to see more sport tourism dollars come into their city (Hinch & Higham, 2004). With the rising popularity of sport tourism, it is no surprise that Belfast and its people would be interested in getting involved and bringing in more tourism revenue.
Some people will not want to volunteer because money is too important to them, but others are not as concerned with monetary value (Bedeian, 1993). This is good news for the sport tourism industry, as it relies heavily on volunteers to keep it going (Buford, 1993). When work is completed but money is not paid out, that is more money that can go for something else that simply cannot be acquired through the use of volunteers (Leonard, Beauvis, & Scholl, 1999). People meet one another and learn about one another in this way, too, which provides a greater sense of kinship and camaraderie in any city (Hinch & Higham, 2004; Smith, 2001). The closer people feel to one another the more they will be interested in doing to help one another. One of the advantages that Belfast has is the number of volunteer organizations that can be found within the UK. The promoters of any kind of sport tourism...
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