A metaphor is used to describe this relationship, Schachter says, because it creates a situation where we can see if a different way of viewing citizen roles shifts the emphasis to necessary changes for improving the effectiveness of government.
One of the major topics Schachter addresses in Reinventing Government or Reinventing Ourselves is the semantic and methodical framing of reform efforts. She speculates about how effective reform efforts would be in the case that their focus was on modifying the structure of government, rather than modifying the patterns of the behavior of the public. Schachter additionally wonders if administration reform efforts should aim at modifying people's perceptions of themselves, and suggests that if people were taught to perceive themselves as true "owners" of the government, "efforts to improve government efficiency and responsiveness [might] be more successful" (p. 179).
H. George Frederickson is a scholar at the forefront of the public administration field, and was one of the first academics to question and criticize Schachter's model for using a metaphor that didn't quite fit. Frederickson held that it was wrong to assert that citizens are customers in the public-government relationship. Instead, he argued that the citizenry owned the government and elected its leaders to represent the public's interests. Frederickson further argued that Schachter's metaphor was inappropriate by pointing out that the customer-owner model places citizens in a reactive role, "where they are limited to liking or disliking services and hoping that the administrators will change delivery if enough customers object" (p.179). Citizens as owners, on the other hand -- which Frederickson feels is a more appropriate characterization -- play an active role, and indeed decide the government's agenda through voting powers and participation.
The authors appear to have brought this debate over semantics into their discussion of citizen participation models because they hold that the language we use to classify our interaction and relationship with public administrators and elected officials has a strong influence on our behavior. It further has a strong influence on informing the general ways in which we interact with government. Language, the authors point out, can influence whether citizens' relationship with government is passive, engaged, confrontational, or cooperative.
David H. Rosenbloom, another distinguished academic, also takes slight issue with Schachter's term. In Schachter's customer model, she views the public as passive benefactors or consumers of governmental services, interacting mainly by complaining or transacting. The relationship is largely a one-way street -- the citizens merely looking for what the government can offer them. But if citizens are indeed customers, says Rosenbloom, they might not be very good members of the public. Further, encouraging citizens to see themselves as customers of their government may lead to "poor civic health," because if a citizen is viewed not as an active individual in a citizen community, but instead as a potential free rider, "then comity and cooperation may be put at greater risk" (p. 179).
The authors argue, conversely, that focusing on citizens as owners of government may be an effective way of maintaining good civic health because in this model the public sees itself as having the responsibility to be active in creating more effective government services, solving issues and taking part in the decision-making process, challenging the actions of their elected representatives, and holding their government accountable.
But there are critics to the owner model. They hold that stressing a moral duty to take responsibility for government does not align with what's necessarily practical for the average citizen. So, in theory, citizens may own the government, but in reality, it can be difficult for citizens to act as the owner in the model that expects active, continuous participation and interaction with public officials.
The authors move on to a citizen as a shareholder model of participation. This model of citizen participation is an alternative to the customer and owner models just previously discussed. It is value-centered and focused on the value of government and elected representatives to the public. In the citizen as a shareholder model of participation, both public administrators and the public play active roles. They are engaged and concerned with creating value for citizens. Seen as investors and shareholders in the public trust and community well-being, citizens "are intelligent... [and] co-invest their resources in the community and government, from which they expect to receive value" (p.180). This co-investing may take the form of financial support for the maintenance and improvement of a recreational park, time spent on serving for a school committee...
Further, the view that citizens cannot objectively assess service delivery (and, conversely, that public officials can) has been a limiting factor to the institutionalization of citizen surveys. Watson et al. point out, however, that a disparity between the subjective views of citizens and the 'objective' assessments of service quality provides city leaders with the opportunities to both communicate more effectively and take steps to reduce the disparity. Citizen surveys have
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