Strategic Business Unit of Publicly Traded Organization
The objective of this study is to select any strategic business unit from a publicly traded multi-national corporation and to analyze the overall competitive environment including market conditions, evaluate the current growth and new business strategies, along with implications, analyze the organization's primary business model, evaluate the organization's competencies and resources, evaluate the leveraging of growth strategies through partnerships and alliances and identify future opportunities for innovation based on past success and failure. This study will additionally assess the ability of the organization to effectively execute its growth strategies and demonstrate how the strategies compare, based on past results with the eight components of the strategy execution model referred to by Thompson et al. In chapter 10. Finally this study will analyze the organization's corporate culture and leadership and how they are evidenced in this corporation. For the purpose of this study the strategic business unit 'The Internet of Things" of Cisco Systems has been chosen.
Introduction
The Internet of Things (IoT) is reported in the work of Schlautmann, Levy, Keeping and Pankert (2011) to be "one of the hottest topics being debated today across industries worldwide. The most diverse products -- home appliances, medical equipment, cars and power meters, to name but a few -- are getting connected to the Internet." (p. 35) It is reported that industry experts are "outbidding each other when estimating the number of smart objects in homes, offices, factories, vehicles and elsewhere. The estimates range from 22 billion (IMS) to 50 billion (Cisco and Ericsson) by 2020 up from six billion today." (Schlautmann, Levy, Keeping and Pankert, 2011, p. 35) Additionally reported is that it has been predicted by Beecham Research that "global revenue from these objects will grow from 15 billion in 2011 to more than $30 billion in 2014." (Schlautmann, Levy, Keeping and Pankert, 2011, p. 35) Participants in the value chain for smart solutions are reported to include those shown in the following illustration labeled Figure 1 in this study.
Figure 1
Participants in the IoT Value Chain
Source: Schlautmann, Levy, Keeping and Pankert (2011)
Reported as areas with significant opportunities for smart solutions are those shown in the following illustration labeled Figure 2 in this study.
Figure 2
Areas with Significant Opportunities for Smart Solutions
Source: Schlautmann, Levy, Keeping and Pankert (2011)
As shown in the above illustration the areas fertile for energy, building information, moving objects, retail vending machines and POS, medical and health, and mobile devices. Included in the mobile device arena are such as smartphones, table PCs and mobile computers, included in medical and health are such as medical equipment, assisted living, eHospital and sports/training. Included in the area of building automation is such as appliances, security/surveillance, consumer electronics, and media infrastructure. Consumers, businesses and communities are enabled by smart objects to "optimize and extend their function by exchanging information across the network." (Schlautmann, Levy, Keeping and Pankert (2011) It is reported that the benefits include the benefits listed in the following table labeled Figure 3 in this study.
Figure 3
Benefits of Smart Objects
Source: Schlautmann, Levy, Keeping and Pankert (2011)
I. Overall Competitive Market and Market Conditions
According to an executive briefing by Nic Cuccia the 'Internet of Things' (IOT) will offer the following: (1) automated data from a wide range of consumer monitoring tools; (2) the ability to automatically have real-time data from consumer monitoring tools in the consumer's health care record; and (3) unprecedented longitudinal data for individual health care consumers with the ability to aggregate consumer data for individuals with similar symptom clusters and problem types. (2014, p. 1) IoT is reported to affect health care systems by: (1) tracking behavior; (2) enhanced situational awareness; (3) sensor-driven decision analytics; (4) process optimization; (5) complex autonomous systems; and (6) optimized resource consumption. (Cuccia, 2014, p. 1) According to Regalado (2014) in the work entitled "The Economies of the Internet of Things" IoT means "there are huge opportunities to take away business from existing players in all different kinds of goods. Or for existing players to expand their markets if they are paying attention." (p.1) Specifically it is stated that connectivity includes that for "cities, health care, education, electricity grids." (Regalado, 2014, p. 1)
II. Current Growth and New Business Strategies
Cisco's seven stated strategies for growth include the following stated strategies:
(1) Use it, Know it;
(2) Customer migration;
(3) Competitive switch-out
(4) Hunting for new business;
(5) Cross-sell and attach;
(6) Focus on solution selling;
(7) Developing new practice. (Cisco Partner Growth Gateway, 2013,...
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