Cisco Systems:
Firm Strategy and Internal Strengths.
Cisco Systems, the self-proclaimed "worldwide leader in networking for the Internet," has dominated similar firms in its industry. As Wall-Streets' beloved stock and an essential stock in any investor's portfolio, with over 35,566 employees worldwide and boasting revenues totaling 22.2 billion in the previous fiscal year the company aims to ensure that networks both public and private operate with maximum performance, security, and flexibility. As a result the competition is left scrambling to keep up. Like many other market leaders, Cisco Systems too, has become a victim of the current economic state that once propelled the company into the limelight. While the firm is down, it is by no means out. Cisco has shifted its strategy and has returned to cultivate the internal strengths that it leveraged in order to reclaim its market dominance. There are four core components that are the pillar of Cisco's strength, they are: organization, finance, marketing and operations.
Organization
In the latter part of 2001, Cisco Systems implemented a new corporate structure specifically designed to leverage the industry leaders' management competencies in order to add value the business. One of the major changes that took place was the ailment of like business lines and the centralization of key functional areas such as marketing and engineering. According to John Chambers, President and CEO of Cisco Systems, "At the heart of this change are our customer requirements and our clear market transition opportunity. Our line of business structure has served us very well in the past, when customer segments and product requirements were very distinct. Today, the differences have blurred between these customer segments and Cisco is in a unique position to provide the industry's broadest family of products united under a consistent architecture designed to help our customers improve productivity and profitability." One of the key reasons why Cisco Systems remains a power house in its it market is because while taking advantage of wide array of opportunities to ensure...
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