SWOT of a Christian Business Leader/Marketer
Strengths
· Christian faith that is united to the brand of the business and used in marketing campaigns to develop brand loyalty among consumers. The faith can be leveraged to gain traction with consumers and increase the brand’s popularity.
· Large base of Christian consumers who are loyal to Christian companies like Chick-fil-A and Hobby Lobby and In-N-Out Burger (Edouard, 2015).
· Strong score on the Faith Equality Index, which Christian consumers use to determine which companies they will patronize (Wetzstein, 2015).
· Positive track record in the community in terms of corporate social responsibility—the business supports Christian projects and programs in the community.
Weaknesses
· By promoting the Christian identity, the business risks polarizing consumers and turning them off from the brand.
· The business lacks a broad-based appeal in which Christian consumers can feel satisfied with the company’s values and non-Christian consumers can appreciate the company’s products and services in and of themselves.
· The message communicated to stakeholders comes across as too strident at times, which undercuts that company’s belief in tolerance and acceptance of all people.
Opportunities
· The opportunity...
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