¶ … Chipotle Seen Becoming McDonald's With Drive Throughs (Patton, 2012) the future direction of best-selling Mexican fast food restaurant Chipotle is debated. The author is careful to interview both the company's founder Steve Ells, senior investor relations executives and from outside the company, Alex Spong and David Einhorn. Mr. Spong and Mr. Einhorn are investment analysts who track the market segments of the restaurant industry that Chipotle competes in. The premise of the article is hwo Chipotle management should best respond to the flat sales and gradually declining sales. It is very apparent from the article that the farther Chipotle moves away form their focus on the customer experience, the more they tend to suffer adverse financial consequences. This chain does best in terms of sales and profits when they are delivering an exceptionally strong and valuable customer experience...
Chipotle Seen Becoming McDonald's With Drive Throughs founder and CEO Steve Ells is interviewed, in addition to the chain's director of investor relations, Alex Spong and several financial industry analysts. One of the most influential is David Einhorn, a hedge fund manager who said Chipotle was over-valued as a stock. The article shows the challenges that Chipotle confronts today with flat sales and profitability while competitors continue to grow.
Marketing Analysis for McDonald's Corporation History and Scope of Business No one will argue that the golden arches is as much of an American icon as apple pie and baseball. The McDonalds sign is one of the most recognized logos in American and now it is quickly becoming one of the most recognized in the world. McDonald's got its beginning in the late 1940s when Dick and Mac McDonalds were searching for
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