Chinese Tourism for Hotels
Just as the 4ps are no longer sufficient to capture the sophisticated buyer of regular goods, the inquiring traveler is part of a larger network of service consumers who has a need more. And that's why the now recognized 7ps can play a major role in reaching out to tourist customers who come from different cultures or otherwise have an expectation of being part of something special that recognizes their passing needs (Khanna, 2011).
It is for this reason that many hotels that have an interest in the massively growing Chinese tourism sector have already turned their attention to this unique, well-informed, and rather well prepared community of buyers (Chen, L., 2011). As with any other customer, Chinese visitors want to be greeted with a sense of detail that at least tips its hat to the fact that both parties to the transaction respect what the other has to offer. The forward-thinking hotel operator might well even find that the newest community of Chinese visitors could actually be shaping the game of success that other groups may soon learn to appreciate.
Take, for example, the fact that the Chinese government is far ahead of other nations in realizing that tourism is a critical factor in advancing not only their own but the entire world's sense of economic vitality and growth (Dragon Trail, June 2010). They have targeted this fact directly and have taken steps to ensure that their people are prepared to be spending and authenticity ambassadors. But with the convenience of new media connectivity, it is becoming clear that individual travelers have begun to demonstrate for themselves that they want to be treated as individuals and they want to know about the best places to shop, eat and learn just like we do! Which is why some even rather unusual places across the globe have started connecting these same dots. In a recent publication by the Sarovah Hotels (2011) that serve East Africa and Kenya, they not only focus on the Chinese community of visitors, they do so with an emphasis on the fact that "Value...
This answers the question of "what do we have to offer?' For example, Macau has a unique culinary culture that blends Chinese and Portuguese influences. These competencies can be identified by their presence as a minority of responses to the initial research, or through an internal analysis of the area's offerings. The question of to whom something should be promoted can be answered through an examination of market segments. If
ethnic tourism and cultural tourism rather blurry? The influence of mass tourism, which is an element of modern tourism, is mutually determined and frequent. Tourism is a phenomenon that is social and cannot be overlooked in studies of the up-to-date world, even if this detail has only come to be documented. In all sociological dimensions, tourism has a place from activity that is distinctive to the contemporary world system, and
The year 2003 was marked by a number of natural disasters throughout the world, but none more devastating and threatening than the outbreak of a new virus now known as SARS. In this paper, I will focus primarily on the economic affect of the disease to the tourism industry in Southeast Asia. I argue that the magnitude of the affect SARS had on the tourism industry is attributable to three
Shopping Tourism in Hong Kong Item Page Number Tourism in Hong Kong Shopping Tourism in Hong Kong Urban Tourism Destination Marketing Shopping Tourism Questionnaire Design Shopping Tourism in Hong Kong Shopping tourism is a major aspect of the global tourism trade and as such is an area of tourism that is and should be promoted by destination countries and locations. This is true for Hong Kong as well as in other locations throughout the world. Ashworth (1989) writes that
Tourist Behavior Toward Nature-Based Tourism Activities For most of the developing countries tourism industry is playing a very important role in boosting their economies. In 2004, it was found out that Asia Pacific was one of the fastest growing tourism regions (Cruey, 2005). According to WTO, up to 3% of world's tourism market is made up of Thailand, Indonesia, India and Sri Lanka. It was in 1970's that the development
Kimpton Hotel Cost The Kimpton Hotel will have higher costs in contrast with other locations. This is because Hong Kong is one of the most expensive real estate markets in the world. As it is sitting, at a cross roads between mainland China and the West based upon the cultural traditions and history it embraces. At the same time, the location of One Exchange Square; is considered to be prime real estate.
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