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China Car PESTEL/KFS Analysis: Chinese Term Paper

A major concern operating a car manufacturer/distributor in China would be the theft of ideas, designs, and even mechanical features. Technology could also be helpful in reducing pollution, but China does not seem overly concerned about this regardless of the fact that some of the most polluted urban areas in the world can be found in China -- due in large part to exhaust from fossil fuel burning in cars and factories. Environmental concerns ought to be more extreme than they are, and if a cleaner car can be offered without much of a premium in the current market, brand identity could be strengthened and there might be eventual payoffs. So far, however, the...

The cars made and sold should stand out form the competition, and should be marketed as image-enhancing rather than utilitarian affordable, etc. At the same time, pricing and penetration will need to be effective to achieve the sales volume and brand growth desired.

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