Since the 80s, the ads showing high fat and high sodium foods has almost doubled.
Effects of Movie and TV show Characters on Eating habits of American Children
There has been a great increase in the usage of cross promotions by the fast food companies as well. Other than this, one of the most important facts that have been concluded by the researches is that increased television viewing is increasingly linked with several eating disorders in the children. More than U.S. $3 billion are invested by the fats food companies on the ad campaigns specifically targeted at the children. With this, an additional fact highlighted by the studies is that the buying behaviors of the parents are very much influenced by the children. The things that are bought by the parents at the grocery store are very much influenced by the parents. With this, it needs to be highlighted that there is a great link between television viewing and grocery store shopping. The researches have highlighted that greater the time children spend in watching TV, unhealthier the choices become in relation to the food being bought by the children.
Thereby from here, it can be said that great roles are played by the television viewing on an increased rates of obesity seen in the American children (Hedley, Ogden, L.C., Johnson, Carroll, Curtin, and Flegal, 2006, p. 2848).
Conclusion
The advertisers and the researchers have concluded that a great influence is seen on the children as well as the families from the fast food ads on the television. In the recent years it has been seen that the great increase of the presence of movie characters, sports celebrities and the cartoon characters in the fast food ads has been the main reason of an increase in the fast food ad viewership.
Gortmaker, S.L., Peterson, K., Wiecha, J., Sobol, a.M., Dixit, S., Fox, M.K., and Laird, N. (1999). Reducing obesity via a school-based interdisciplinary intervention among youth: Planet Health. Arch Pediatr Adolesc Med. 153(4):409-18.
Hedley, a.A., Ogden, L.C., Johnson, L.C., Carroll, D.M., Curtin, R.L., and Flegal, M.K. (2006). Prevalence of Overweight and Obesity among U.S. Children, Adolescents, and Adults, 1999-2002. JAMA 291:2847-2850.
Kotz., K, and Story, M. (1994). Food advertisements during children's Saturday morning television programming: are they consistent with dietary recommendations? J. Am Diet Assoc. 94(11):1296-300.
Ludwig, S.D., Peterson, E.K., and Gortmaker, L.S. (2001). Relation between consumption of sugar-sweetened drinks and childhood obesity: a prospective, observational analysis. Lancet 357: 505 -- 0.
Richard, D., and Williams, L.C. (2001). Childhood obesity: the health issue. Obes Res. 9:239S -- 243S.
Robinson, N.T. (1999). Reducing Children's Television Viewing to Prevent Obesity: A Randomized Controlled Trial. JAMA 282(16):1561-1567.
Appendices
http://visual.ly/sugar-spice-childhood-obesity-America
http://www.just4kidsbeverages.com/whatYouShouldKnow.html
http://www.ecologyhealthcenter.net/sites/default/files/images/vicio_circle.jpg http://www.sparkpe.org/blog/wp-content/uploads/2010/07/childhood-obesity-bmi.gif http://www.encognitive.com/files/images/child-obesity-in-the-us-encognitive.jpg http://bigkidz.wikispaces.com/file/view/fig3_3.gif/50260111/fig3_3.gif
Childhood obesity is becoming prevalent with every passing day, almost uniformly in the developed parts of the world. This problem needs to be discussed on important forums so that substantial solutions can be sort for this issue as this is creating a lot of burden on the government as well as the parents of the children who become obese. Childhood obesity is defined as a condition in which the child has
Childhood Obesity Growing Where some oppose the idea of childhood obesity being a disease, there is still a growing epidemic where children's weight exceed the normal weight per height and age and increasing health concerns that must be addressed with a commitment to appropriate action plans to reduce and eliminate childhood obesity. From 1971-74 to 2009-10 childhood obesity increased from 4% to 18% in ages 6-11 and from 6.1% to 18.4% for
Childhood Obesity One of the most significant health problems seen in the United States is obesity. Within this dynamic there are particular issues of special concern for the health care industry and society in general, most notably the exponential increase in obesity found among children. (Strauss, Pollack, 2001, pgs. 2845-2848) and (Troiano, Flegel, 1998, pgs. 497-504) "Childhood obesity has more than doubled over the past 20 years, and it represents the
Childhood Obesity in Kentucky Childhood overweight and obesity has grown at an alarming rate over the last decade. Obesity is linked to media advertising, environmental, social and psychological, food labeling, and parental factors. Causes of childhood obesity have been linked to sedentary lifestyles with limited or no physical activity and unhealthy eating of excessive fatty and sugary foods. Body mass index (BMI) is a measure used to determine overweight and obesity using
197). Further, Robinson and Sirard posit that applying a "Litmus Test" helps to identify the specific research questions, study designs, and methods that will most likely contribute to improving individual and overall population health (198). The researchers suggest that a study should only be performed if the researcher(s) knows what the conclusion from each possible result (negative, null, positive) will be, and how the result will incline intervention to address
The study found that overweight children or those likely to be overweight tended to incur more medical expenses than non-overweight children (Johnson 2006). Socio-economic and demographic differences between them indicated the differences in expenses. In addition to genetics, TV viewing habits, exercises and family eating habits, economists also considered changes in food prices and the reduction of time in physical education in school and its effects. Overall, the risks of
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now