Chick-Fil -- A is a quick service restaurant. In this industry, almost all firms are by definition low cost providers, but they each seek to differentiate their offering in unique ways. Chick-Fil -- A is the #9 competitor in this industry with over $5 billion in annual sales. The company is the #1 chicken chain, ahead of KFC, which had $4.3 billion in sales (QSR, 2014). The company focuses on chicken sandwiches, which also puts it into competition with a number of sandwich and burger chains that also offer a similar product. Chick-Fil -- A is strongest in the Southeast region, whereas many other competitors are national in scope. The company is growing as the result of its strategy and its domination of the chicken business.
Strengths
There are a number of strengths on which Chick-Fil -- A relies. To be successful in quick service, any company needs to be organized and efficient in its restaurants. Margins are slim, and customers demand a consistent product that is ready very quickly. Chick-Fil -- A performs well in this regard, and its products are well-received in the marketplace. The company also has a strength in advertising, especially the famous campaigns where anthropomorphic cows are used to promote...
Chick-Fil -- A is a fast food restaurant that specializes in chicken meals, in particular the chicken sandwich. The company is privately-held, owned by the firm's 90-year-old founder Truett Cathy, who started the company in the early 1960s (Chick-Fil-A.com, 2011). The store's mission and vision still focus on Cathy's personal values, such that the culture of the company has become an extension of these values, making it nearly unique among
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Sysco Corporation's Competitive Position Today External Environmental analysis General Environmental Analysis Demographic Segment Economic Segment Political/Legal Segment Socio-Cultural Segment Technological Segment Global Segment Summary of General Environment Analysis Driving forces Industry Analysis Description of the industry Industry dominant economic factors Market Size Market Growth Rate Industry Trends Summary of industry analysis Five Forces competitive analysis Threat of new entrants Power of Buyers Power of suppliers Threat of substitutes Intensity of rivalry Summary of five forces competitive analysis Competitive analysis Industry competitors Rivals anticipated strategic moves Summary of competitive analysis Key Success factors Internal analysis Organizational Analysis Corporate Mission Products and services Leadership Organizational culture Organizational
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