Cheating at Nascar: Who's at the wheel?"
"If you don't cheat you look like an idiot," says it all; this comment was made by one of the icons of NASCAR, Darry Waltrip, after he was caught cheating (Ramsey, 2010). NASCAR is a gigantic organization where cheating is not only rampant, it is expected. Perhaps it is because NASCAR was born in an environment of illegal activity where outsmarting the law was the only way to succeed. Today, however, there are many motivational factors that promote cheating in the organization. These factors are varied but they all eventually lead to the almighty dollar. Money is not the only reason that cheating is so pervasive in NASCAR. In fact, the culture within NASCAR is comprised of many aspects which contribute to unethical behavior. Cheating is so omnipresent throughout the organization that it will be extremely difficult to eradicate it, but not impossible. It will take harsh measures to eliminate cheating within NASCAR and ultimately these measures must attack where it hurts the most, the wallet.
Cheating is accomplished at every level and in every corner of NASCAR. Drivers, crew chiefs, car chiefs, and NASCAR itself all considered cheaters by the fans who follow NASCAR. Obviously, there are different motivations depending upon the position of the cheater. Drivers, crew chiefs, and car chiefs have in mind the ultimate goal of winning when they succumb to the temptation to cheat. NASCAR, however, has as its aim, retaining a large fan base, attracting sponsors, and enhancing media coverage (Baucus, Norton, Davis-Sramek & Meek, 2008). Looking at the bottom line, however, it all relates to money. The race teams cannot continue to race if they do not win races. They simply could not afford to do so and they would lose sponsors if they lost all the time. Stock car racing is an extremely competitive and expensive sport. It can also be a lucrative sport. Cheating to make the field more attractive to fans is NASCAR's motivation. If the fans fill the stands and tune in to the races to see their favorite racers, NASCAR makes money. It is for this reason, some...
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