Charles Schwab
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Charles Schwab: An Overview
Analyze the company's history, development, and growth
Charles Schwab is one of America's largest financial services firms. It has positioned itself in the financial services market as a firm for the 'average investor.' It was a pioneer of the no-transaction fee mutual fund, a financial instrument that became increasingly important for investors without a great deal of initial capital. Schwab opened up storefronts all over the nation, and was one of the first firms to use direct face-to-face contact with average, small-scale investors as a marketing technique. Its low fees and personal touch caused Schwab to experience stratospheric growth during the 1990s stock market boom, an era which saw a rapid influx of new investors into the marketplace. The firm also pioneered aggressive advertising to the consumer in the popular media. The popularity of day trading or quick trades made Schwab's low-cost model particularly attractive. However, the recent credit crunch has meant that Charles Schwab must rethink its strategy (Charles Schwab, 2011, Reference for Business).
Identify the company's internal strengths and weaknesses
Schwab has been swift to capitalize upon deregulation of the financial industry. In fact, it could be said that deregulation was the most important component of Schwab's success: "On May 1, 1975, the U.S. Congress deregulated the stock brokerage industry by taking away the power of the New York Stock Exchange to determine the commission rates charged by its members. This opened the door to discount brokers,...
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