¶ … Social Media Can Strengthen Emergency Communication
By Jeff Ferenc (2014)
Tertiary healthcare facilities and health care systems are increasing incorporating social media networks and backup emergency communications systems into their emergency response protocols. At present, 40% of American hospitals use social media in some fashion as part of their emergency response systems, an increase of 8% from 2012. Based on the effectiveness of using social media networks for these purposes to date, the author recommends that all hospitals incorporate this strategy into their emergency response systems. The effectiveness of social media networks for emergency response applications is due in large part to their ubiquity and the prevalence with which these networks are used by a majority of Americans today. Therefore, adding social media networks to an emergency response system allows hospitals to better respond to disaster situations.
The author cites some recent examples from the field in support of these assertions, including the Massachusetts General Hospital which used Twitter and Facebook for disaster management following the Boston Marathon bombing on April 15, 2013. This hospital had already incorporated social media networks into its disaster response protocols, facilitating the emergency response. The value of this approach was proven when administrators at Massachusetts General...
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