Kotter Change Management Model
Many companies around the world have used the emergent change approaches, but many have not been able to stand the test of time. From their experiences, Kotter's model has a long-standing high reputation with flexibility in dealing with the vast issues and problems experienced by companies during the change. Toyota is a lean manufacturing company, and their processes involve change and improvements. The changes that occur in the company require them to have the commitment of both the management and leadership; good channels of communication; team development; cultural readiness and the autonomy of employees. In our case, we are going to apply Kotter's model in dealing with their HR situation where employees wish to be given freedom (Cameron & Green, 2012). They argue that must execute duties but lack that freedom and this has hindered them from giving their best. Additionally, they want the training they are given to be beneficial concerning improving or raising their living standards. Therefore, the model is going to elaborate how each step applies to Toyota's HR situation.
Step 1: Establishing a Sense of Urgency
The urgency relates to the need to achieve the change in Toyota, and since the employees see the need to change, then the management and leadership need to look at the issue at hand. In the case of Toyota, the change is being initiated by the employees who have evaluated the company's competitive situation, technological trends, market position, and financial performance. The aggressiveness of the employees regarding cooperation leaves the HR looking for ways to communicate the information to the top executives of the company. The HR must show the leadership the importance of the change requested by the employees and with this, the change agents will have enough "power and credibility" to initiate the required program change. Employees of Toyota can use consultancy services as a tactic for creating urgency sense and hence, they will challenge the company's status quo (Palmer, Dunford & Akin, 2009). The report of a consulting firm will show the management the importance of giving their employees freedom of making decisions and is a credible source for change. The external information will be given greater believability air and confirmation that the employee is ready for the change and have the urgency needed to persuade the management and leadership.
Step 2: Creating Coalition
In this step, the employees will need to assemble a group of their colleagues with power energy and influence in the organization to be able to lead the change they want to be implemented. Since Toyota is a multinational company, leading and managing the change process is hard and will require the team or group to out together the right members who will guide a coalition of people to lead change initiatives. These people need to have power position so that they can influence the change initiative to the key players on the company's board members. As such, the few people who are still not convinced of the need for change will be easily convinced by their counterparts. Secondly, they need to have the expertise in representing all the relevant points-of-view for informed decisions to be made intelligently. Thirdly, they need to be credible regarding commanding respect from their colleagues and those in the company to enable the pronouncements of the group to attract the attention of key stakeholders in the company. Thereby, they will be taken seriously by even their colleagues at work. Lastly, the leadership should see that the group has proven the eligibility of their issues and willing to take up the wheel of change.
In this case, the change agents need to have a high amount of position power and expertise as they have a positive relationship to implementing success of Toyota's organizational change. Having power position means that their idea will not be blocked, and the HR must depend on having a facilitative management plus visible and continuous support from the top executives. The HR department has good managers who will keep the process of change management at Toyota under control, and the leaders will create the vision towards driving the change. As such, it is important to have a guiding coalition, as it will assist the change process as the employees support them. In this case, it rests upon the HR managers to convince the management of the importance of having the change initiated because it directly affects the productivity of the company and employees performance.
Step 3: Developing Vision and Strategy
Employees need to create a vision of the change they want and tell their fellow employees...
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