¶ … Castor Std, Castor Enhanced, Castor Enhanced Minor policies Constructit E-Editors.
Economic issues simulation
Castor Collins is currently faced with the need to enhance its presence within the market and, in doing so, it sets out to attract more enrollees. Currently, the company has been solicited to make health care plan offers to two companies, namely Constructit and E-Editors. Each of the companies is characterized by its own traits, which generate the need for different offers.
E-Editors employs a total of 1,600 people, who are willing to pay an insurance of up to $4,500 per year. Constructit employs 1,000 individuals and these are willing to pay up to $4,000 per year for their health insurance plan. In terms of profiles, Constructit is more so populated by younger and healthier employees, who are however faced with higher risks of workplace accidents. In the case of E-Editors, this firm is characterized by a diverse workforce, joined in a sedentary life and work style. This virtually translates into a high obesity rate within the company and as such, high risks for associated diseases, such as diabetes or cardio-vascular diseases.
In a first instance, it would appear that the E-Editor -- with its higher number of employees and their willingness to pay more for insurance -- is the more profitable choice for the health maintenance organization. Nevertheless, their higher risks of diseases associated with obesity also make them riskier. Constructit appears as a safer choice, yet coupled with a decreased rate of profitability. In such a setting then, it appears that an important part in the decision is played by the aversion to risk. A higher aversion to risk would...
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