Yachts Australia is a small size company owned and operated by a family, and offering charter yacht services in the heart of the Great Barrier Reef; this is an easily navigable area, implying a reduced need for specialized skills.
Yachts Australia is currently being run by Alice and Paul, and it has been passed on by Paul's parents, who retired. After taking over the business, the young couple expanded its operations to complete more trips, to deliver more services -- such as catering while on the boat trip -- and they also increased the size of the YA fleet. Today, this is formed from 6 sailing yachts, 4 catamarans and 6 skippered touring boats.
In order to capitalize on the success the company was registering, Alice and Paul engaged in franchise operations, through which similar products are offered by partners along the coast. While the business model implemented generates positive results, several challenges remain for Yachts Australia. These would be addressed throughout the following section.
3.1. Current problems
Some of the more notable problems currently encountered by Paul and Alice include the following:
Increased operational complexity
Insufficiency of the record keeping system
Double bookings and other mistakes generate customer dissatisfactions
Increasing competition within the industry.
3.2. Minimum system requirements
The complexity of the problems encountered at Yachts Australia generates the need for a new system to be created and implemented. This new system would have multipurpose usages and its main feature would be that of centralizing information about the company and the industry, and as such, supporting the decision making process at the organization (Murphy and Willmott, 2010).
The new system would be constructed in a manner to serve four distinctive features, namely booking, information storing, security issues and industry benchmarking. The lines below explain these...
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