Q6. In the first paragraph of the case study, what is meant by turnover?
Turnover is used to mean the net value accrued by the company.
Q7. Why is it important for a business such as Enterprise Rent -A -Car to have aims?
The rental car market is constantly changing. Enterprise must have clear goals and a plan to meet those goals otherwise it is likely to be left behind by the competition.
Q8. What are SMART objectives?
It is not enough for a company to have vague, undefined goals. These objectives must be smart: SPECIFIC, MEASURABLE, ACHIEVABLE, RELEVANT, and TIMELY. In other words, it is not wise to have a goal to simply 'get better.' A better goal is to 'increase customer satisfaction ratings to excellent across the board on 99% of all surveys turned into Enterprise." Such a goal is also measurable by an instrument beyond subjective impressions of one's 'gut' instinct. Of course, the goals must be achievable, too (it is not realistic, for example, for a small and emerging company to set the goal of crushing its competition within a year). The goals must also be relevant to the likely success of the entity. The goals must also be time-bound, as having goals in the vague and distant future is almost as bad as having no goals at all.
Q9. Why does Enterprise Rent- A-Car offer Graduate Management Training Schemes?
Enterprise's Graduate Management Training Schemes offer a fast-track route to becoming an assistant manager for highly qualified candidates. This is a way to ensure that very loyal and committed workers remain within the organization. It incentivizes loyalty amongst such customers by providing them with swift rewards regarding greater pay and responsibility. This encourages all employees to strive for higher levels of excellence, as they...
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