Database Security Case Study
Database Security: Case Study
The objective of this study is to answer specific questions following have read the case study which is the focus of this work in writing including naming the concepts which are illustrated in the case study and why a customer database is useful for companies related in the case study under review. This work will additionally answer as to what would occur if the companies did not keep their customer data in databases. Secondly this study will determine the effectiveness of the SAS statistical modeling software that is described in the case study and will answer as to how better data management and analytics improve each company's business performance and provide two examples of improvement realized through mining customer databases. This study will additionally describe some of the weak points of predictive analytics and answer as to what management, organization, and technology factors are responsible for those weaknesses. Finally, this study will answer as to the purpose of Target's predictive analytics team in terms of the benefits of predictive analytics and answer as to whether there are any ethical issues raised by mining the customer database.
I. Concepts Illustrated
Concepts illustrated in this case include the concept of 'data mining' or the process of reviewing customer demographics, purchase history and other customer-specific historical data and using that data to predict future customer behavior. Business analytics is another concept illustrated in this case such as that utilized by Monster.com which is reported to be used specifically for the purpose of scaling "back its broad-based brand advertising in favor of a more targeted multi-channel approach." (p.243) It is explained that Monster.com realizes the majority of its revenue from "employers who pay to post job listings and to search its resume database." (p. 243) In addition it is reported that employees are able to search Monster.com's job database and post their resumes and do so without paying a charge. In the past Monster.com had a campaign that began with an email however, historically...
Database Security The focus of this study is that of database security. Databases and database technology are such that play critical roles in the use of computers whether it be in business, electronic commerce, engineering, medicine, genetics, law, education or other such entities requiring the use of computer technology. A database is quite simply a collection of data that is related such as a database containing customer information, supplier information, employee
Wal-Mart Inc. Wal-Mart is an American-based multinational discount store, currently operating more than 11,000 retail outlets in 27 different countries, and serving approximately 140 million customers weekly. Headquartered in Bentonville, Arkansas, Wal-Mart grew from a small family-managed retailer in 1945 to the world's largest retailer, and was named the world's largest company by revenues in the 2014 Fortune 500 list. The company operates its retail stores in two forms: i) Sam's
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However, the company needs to be cautious of putting too much power in the customers' hands. 5. Competitive Rivalry between Existing Players Direct competitors are currently not able to match Zappos capabilities, especially in terms of customer service. But this does not mean they should be dismissed as viable competitors. In fact all direct competitors should be watched very closely. SWOT Analysis Strengths Outstanding customer service Free overnight shipping Wide variety of products Happy, dedicated employees Weaknesses Cannot afford
First, as Personal Trainer expands globally, the system will be available through web browsers anywhere in the world. Second, the ease of completing system upgrades across all users at the same time needs to be taken into consideration, and the use of the Web-based system architecture hosted on a Software-as-a-Service (SaaS) platform is critical. Third, by taking this approach Susan can b e assured there will be higher levels
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