¶ … Communication Within an Organization
Communication at Marketing Solutions
Marketing Solutions is a national company with offices located in New York and around the country, and it offers 30 years' experience working with a variety of companies to develop marketing communications programs. These programs are designed to promote more profitable relationships with customers. The company began by providing newsletter design and content, and the business has expanded to include brochures, web campaigns, direct mail pieces and other printed marketing materials. Marketing Solutions built an early following in the financial services industry, and subsequently the company has expanded to the healthcare, travel, consumer technology and retail industries.
Organizational structure
Marketing Solutions has 200 employees, including twenty who work in regional sales positions around the country. A president presides over the company, and he has five vice presidents who report directly to him on administrative matters. The rest of the company's divisions are: editorial, marketing and production. The editorial division creates products for customers and consists of five managers who oversee the financial, healthcare, travel, consumer technology and retail industries. Within these industry designations, there are fifteen account managers who serve as liaisons to the customers, eighteen copywriters and fifteen graphic artists. In the marketing division, there are 33 employees who share a variety of roles, including product development, customer outreach, service and product evaluation, company promotions and new customer acquisition. The production division is the largest in the company, since it encompasses the in-house print operations. There are eighty-two people who work various shifts in producing printed materials, and ten production traffic managers who make sure the printing is finished on-time. The remaining employees fill a variety of clerical and janitorial positions.
How communication is used
There are two types of communications at Marketing Solutions: communication within the organization, and communication with those outside of the organization. Within the company, communication is used to provide information on company initiatives, employee...
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