Beans N Cream
Organizational Background
The focus of this case study revolves around the small company Beans n Cream. This is a small coffee shop outlet located in Sun Prarie Wisconsin. The company is owned by two women, Beth M. And Caroline M. The shop was established in 2002 after Caroline and Beth became partners and ivested their time and effort into providing a local coffee shop to the patrons of Sun Praire.
Beans N Cream offers high quality coffee, teas, breakfast, pastries and other treats for its customers. The establishment attracts many people including workers, stay at home moms and telecommuters. Beans N Cream markets their product mainly through word of mouth and has a product that many have enjoyed and has proven to be profitable through the right demonstration of strategy.
Beans N Cream recently shut down one of their expansion stores in Madison WI due to a lack of interest. The Sun Prairie Store is managed by Jeff, and is stocked with several part time employees. Beth and Carol encourage a business model that is customer-centric and caters to their whims. Beans N Cream's competition comes in the form of a McDonalds and a Starbucks,...
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