Program Evaluation Plan for Coca Cola Company
The mission statement forms the basis for the roadmap of a company. It is the reference point that helps the management to make decisions. Coca Cola seeks to • Provide refreshment for the world
• Facilitate happiness and optimism in people's lives
• Create and add value as it seeks to inspire significant change (The Coca-Cola Company, 2016).
Vision
In order to continue enjoying sustainable growth of their business, Coca Cola uses its vision as the requisite framework for the description of the planned mission. This is the basis for sustainable growth. The following elements form the basis for their vision for success
• People: Coca Cola environment should be inspiring and be a place people want to work in all the time in a bid to become their best.
• Portfolio: present the world with a range of high quality drinks
• Partners: create a successful customer network that joins the company's mission to create mutual value for the long-term
• Planet: to become a good citizen by promoting community endeavors for sustainable growth
• Profit: increase the return that shareholders get even as it takes its responsibilities seriously
• To become effective while maintaining a lean size but move fast in business (The Coca-Cola Company, 2016).
The Water Stewardship Program by Coca Cola
Coca Cola takes its water stewardship program seriously. It seeks a comprehensive approach in this process. The program has been noted to have greatly improved the company's water efficiency in terms of usage. It is reported that the efficiency has gone up by about 20%. Yet, even as the risks for water usage increase and the expectations of the stakeholders also grow, the company realized the need to involve third party evaluation in its water efficiency programs. Thus, Coca Cola joined hands with Ceres Aqua and Irbaris to apply the Ceres Aqua Gaugetm technology in 2012 to assess and evaluate the weaknesses and strengths of its water stewardship (Walsh & Dowding, 2012). Later, in 2013, the company reviewed its goals for a sustainable water stewardship program. It applied...
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