Carnival Cruise Lines
- What specific steps has Carnival Cruise Lines taken to benefit from global social changes?
While before sea travel for pleasure was an opportunity available only to the very rich, during the th century, cruises increasingly became a form of accessible leisure travel to the less wealthy. In fact, they enabled people to take their families on vacation, have a reliable place to stay, and offered entertainment even between ports. By operating under flags of convenience, cruises like Carnival could sail in international waters, and also take advantage of lower taxes and lax labor laws in desirable areas of the world to cruise. Operating as a Panamanian company also enables the company to benefit from that nations lower tax rates yet still benefit from being listed on the New York Stock Exchange (NYSE).
Despite global economic downturns, Carnival has been able to flourish, since many people seeking vacations consider cruises more affordable than traveling to a nation by air, and it also offers the ease and convenience of not needing to book multiple aspects of a trip. Additionally, online convenience enables more people to learn about different cruises and to book them relatively easily. Even recruiting is far easier than ever before, since people can learn about job opportunities online. Technology has also facilitated contactless interactions onboard to easily access different amenities on the ship (Garay, 2022). Finally, the cruise industry has also implemented smaller cruises, to offer more niche, environmentally-friendly...
…and even relaxing exemption procedures for unvaccinated passengers suggesting an attempt to return to normal, even while there still is a threat of infection from new variants (Carnival, 2022). However, if I were in charge of Carnival, I would not have relaxed such restrictions, and instead tried to capitalize upon the greater safety and security offered by cruising. At minimum, in the future, offering cruises which advertise required vaccination and testing could be a potential sell to more cautious cruise-goers. Finally, offering cruises with advertised environmentally-friendly protocols could attract travelers who have been leery of cruises due to the environmental impact. Cruises in colder weather locations (to offset heat fatigue due to global warming) could be another way to capitalize upon the…
References
Carnival drops mandatory COVID-19 testing for vaccinated passengers. (2022, August 12).
Reuters. https://www.reuters.com/business/carnival-drops-mandatory-covid-19-testing-vaccinated-passengers-2022-08-12/
Garay, E. (2022, April 21). Stormy seas or smooth sailing? What lies ahead for the global cruiseindustry. CNN. https://www.cnn.com/travel/article/future-of-cruising-cmd/index.html
(Ibid; paraphrased) on a more positive note, according to one report: "Cruise ships have become one of the many options for corporate meeting planners when faced with a decision regarding a destination for meetings and incentives (employee rewards). In the past five years, all major cruise lines have unveiled mega cruise ships to attract a piece of the more than $20 billion corporate meeting and incentives market (Buia, 2001;
S.-based headquarters, marketing and tour operations (Billion, 2006); Purchase of goods and services necessary for cruise operations, including food and beverages, fuel, hotel supplies and equipment, navigation and communication equipment, etc. (Billion, 2006).; Payments for port services at U.S. homeports and ports-of-call; and Maintenance and repair of cruise ships at U.S. shipyards and capital expenditures for port terminals, office facilities and other capital equipment (Billion, 2006). " The cruise industry economics benefits the
Carnival Cruise Lines It is a strange reality that part of what made Carnival Cruise Lines the spirit of a "Fun Ship" came about because of how their vessel ran aground on its maiden voyage. The company literally used that experience to propel itself forward into a successful business model (442). Now it must live with the reality that when a similar mistake occurred, innocent customers perished. And there is no
This third priority will eventually require the development of a Service-Oriented Architecture (SOA) that includes an enterprise content management (ECM) system that tracks internal documents, standard operating procedures and makes training more effective. As part of the SOA there also will need to be a unified Web-based portal that provides a glimpse of each customers' record and gives insights into how the onboard experience can be customized for them. Bibliography Todd
Carnival Cruise Lines What threats exist for the future performance of the cruise-line industry and, specifically, of Carnival Cruise Lines? If you were in charge of Carnival, how would you (a) try to prevent these threats from becoming reality, and (b) deal with them if they were realized? There are numerous threats imaginable that could potentially affect Carnival Cruise Lines in the future; everything from the swine flu, to greater regulation of
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