Car Commercial Compare/Contrast
Comparing and Contrasting Two Car Commercials
The 2011 commercial for the Dodge Charger integrates the release of Universal Pictures' Fast Five and a parody of high-brow art-house entertainment, appealing to fans of action/adventure, comedy, and car chases ("Car chases make movies better"). Meanwhile, the Chrysler 200 commercial that debuted during the 2011 Super Bowl incorporates images of Detroit and Eminem's Academy-Award winning track "Lose Yourself." This paper will compare and contrast both car commercials and show how each uses varying approaches to reach a specific demographic.
Both commercials rely heavily on the bandwagon propaganda technique. Dodge (employing the card stacking technique as well) throws in with one of the biggest movies of the year (part of the Fast and Furious franchise, Fast Five has a very large fan base that shows no signs of dwindling). The bandwagon technique here (with the catchphrase essentially asserting that everyone who is anyone knows how much greater films are when they have cool, fast cars in them) rides the success of Hollywood blockbusters to attract the typically young adult male audience who is likely to see Fast Five.
Chrysler likewise employs the bandwagon technique by hiring Eminem to promote its new Chrysler 200. Eminem, famous for his Detroit roots, is shown driving the new car through parts of...
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